1. Use SEO to your advantage
Knowing what keywords are going to attract your audience is key to driving traffic to your website. Take advantage of local searches and use longer-tail keywords for higher rankings. Don’t just go with short popular keywords in your market. If you try using keywords that are more specific to your business’ product or service, search engines can identify your website as a hotspot for that specific subject, boosting your rankings and driving customers to your website.
2. Social Updating and Advertising
Social media is one of the key tools businesses use within marketing to target consumers. Updating and engaging with audiences can drive potential traffic to your website. Your content should be engaging, relevant and in keeping with the latest industry news. Aside from driving traffic to your website, it’s a good way of getting to know your audience. Using social media for advertising is a way of targeting specific audiences that reach your ideal consumer, ensuring that the people you attract to your website, are the ones most likely to make purchases or orders. Share buttons make it easy for content on your website to be shared across a variety of platforms, encouraging maximum reach and engagement.
3. Run competitions or giveaways
Building an email list and therefore driving sales and traffic to your website by running competitions can be a great way of engaging audiences. People love to win stuff! Running email or social campaigns can work to your advantage.
4. Blog Away!
Writing engaging, quality content can attract people to your website. High quality blog content shows that your business is knowledgeable in it’s industry field, prompting a trusting relationship between you and your customers.
Guest posts are a good opportunity for both you and the guest poster to benefit. They may have an already well established social following to which they can share their blog posts through, driving traffic to your blog and therefore website. The same can be said for writing guest posts for other websites in which you can plug information of your services.
Need help with your website or marketing? Contact Bigg today.