Marketing has changed in recent times with a growing reliance on social media.
Some of the biggest artists in the world right now used social media to build their own brand. How did they do this so successfully? And what can we learn from their approach?
If you're ever in doubt of how powerful social media can be, you just need to look at Cardi B and her rise to stardom. At the age of 19 she was working as a stripper, now at the of just 25, her single 'Bodak Yellow' reached number one on the US Billboard Hot 100 chart, making her the second-ever female rapper ever to do so with a solo output following Lauryn Hill in 1998, Time magazine named her one of the 100 most influential people in the world and her debut studio album 'Invasion of Privacy' debuted atop the US Billboard 200, earning 255,000 album-equivalent units in its first week, with 103,000 coming from pure album sales. She is a fantastic example of how social media changed everything we knew about traditional marketing and media. She built her persona on Instagram before appearing on the reality TV show 'Love & Hip Hop: New York.'
What can we learn from Cardi B's approach to social media?
Be authentic! In a world of filters and photoshop people fell in love with Cardi B's honesty and her unfiltered approach to fame. She refuses to hide who she really is or be ashamed of it. As brands we should take inspiration from this authentic approach to marketing and branding. Use your social media channels as a way for your audience to get to know your brand. Connect with your audience, clients and customers by showing them your company culture, your beginnings, your struggles and hardships and where you are now. You'll find you inspire a loyal following who trust and respect your business because they feel they really know you.
Frank Ocean is an anomaly in the world of social media. He's taught us that you don't need to be constantly present in order to build a strong social media following. In fact, Frank Ocean rarely shares anything. This means that when he does share something it becomes very important. His music releases have a huge reach because of this technique and when he chooses to speak out on important issues such as racism or homophobia his words hold weight. Everything he shares on social media is extremely eloquent and thoughtful.
What can we learn from Frank Ocean's approach to social media?
Quality over quantity! Rather than bombarding your followers with a constant stream of content which will bore them and probably lead them to unfollow you, give your customers and fans great quality content that they'll want to share with their friends, family and followers.
To find out more about how you can use social media to build your brand, get in touch with Bigg today! Our team of experts offer a full arsenal of digital marketing services designed to grow your business.