We're shining a light on some of our favourite social media campaigns of all time and thinking about what we can learn from them.
Read on to discover why we loved the #MeToo campaign and what it taught us about our own social media strategies.
The 'me too' movement was originally founded by Tarana Burke in 2006 to 'help survivors of sexual violence, particularly young women of colour from low wealth communities, find pathways to healing.' Last year the movement was catapulted into the national dialogue, on to our Facebook timelines, our Twitter feeds, our Instagram posts, our homes, our conversations, our televisions screens and magazines...when the #MeToo hashtag went viral. Actor Alyssa Milano tweeted 'if you've been sexually harassed or assaulted write 'me too' as a reply to this tweet' in an attempt to give a sense of the magnitude of the problem of sexual harassment in October 2017. The response was overwhelming. In just two days the hashtag was used over a million times. It created an essential conversation and forced society as a whole to realise the severity of the problem. Thanks to this new social discourse, powerful people are no longer able to hide their shameful abuses of power as easily as in the past - they will now be held accountable for their behaviours. Although it showed us there’s still a very long way to go, it also showed us the ability we all have to bring about social change.
What makes this campaign great?
This campaign showed us the potential social media has to do good. A simple hashtag gave a voice to millions of women and men of all ages, races and social classes who had suffered sexual assault and harassment. Social media was the ideal tool for such a movement as it gave the campaign the capacity for global reach. In Italy people used the hashtag #QuellaVoltaChe which translates to ‘that time when’ while in France the hashtag #BalanceTonPorc was used, which translates to ‘snitch out your pig.'
What can we learn from this campaign?
These days we are constantly being told that organic reach is dying. However ideas like the #MeToo campaign show that you can still cut through the noise when your message is powerful. We shouldn't rule out the importance of organic reach just yet. We also shouldn't underestimate the potential power of social media. Social media as a marketing tool isn't reserved for reality TV stars, influencers and big brands. It can be a powerful weapon to get your message across and your voice heard. We're the first generation to have this weapon at our disposal, campaigns like #MeToo have shown us its potential, now it's up to us to put it to good use.
We're a full service digital marketing agency based in Bristol, if you'd like our help unlocking the power of social media for your business, get in touch today!