No matter how hard you try, there’s no avoiding the fact that Christmas is now just 6 weeks away. Mince pies are on the shelves, shopping centres have become frustratingly crowded, and John Lewis has revealed its annual Christmas advert featuring the one and only Moz the Monster. Even if you aren’t quite ready to dig out your Christmas jumper, it’s important to start thinking about your company’s holiday social media campaign.
Not sure where to start? Here are our top tips for creating a social media campaign that sparkles.
1. Know your key progress indicators (KPIs)
As with any social media marketing campaign, knowing what you want to achieve is crucial to its success. There’s no point saturating your followers’ newsfeeds with vague posts about Christmas if you don’t have anything to new to offer them, or haven’t prepared for an increase in bookings/sales.
For instance, if you run a hotel that’s already fully booked over the Christmas period, you probably don’t want to continue advertising your Christmas menu and may instead want to focus on hotel stay opportunities available in the new year. If, however, you run an online toy shop, you’re likely to be looking for people to place orders within the first two weeks of December, and therefore need to structure your campaign around this.
2. Offer money-saving deals and discounts
Christmas is an expensive time for everyone, so offering deals and discounts is a great way of grabbing consumers’ attention and encouraging them to use your service. That said, it’s likely that every one of your competitors will also be offering a Christmas discount, so how do you make yourself stand out from the crowd?
- Send your deals straight to your customers’ inbox with a Christmassy email marketing campaign! Use a fun subject line (e.g. Yule adore our fantastic festive…) and advertise a selection of your most impressive deals for best results.
- Put your Facebook offers in front of the right audience with targeted boosting! Allocating some of your marketing budget to Facebook advertising is a great way of elevating your posts and targeting new customers, not just those who already like your page.
- Direct people to your page with engaging Instagram Stories! For instance, you could give your customers a sneak peek of brand new Christmas stock and offer 25% off to the first 100 people who find the discount code in your Instagram bio.
3. Create anticipation
Give your target audience a reason to keep up-to-date with your social media campaign by creating anticipation, such as setting up a 10 Days of Christmas countdown. For instance, you could have 10 days of competitions, discounts and exciting news updates, ending with one extra special giveaway - the social media equivalent to an advent calendar! This will keep your audience engaged, and will be a good opportunity to advertise your products and services in a fun and unique way.
4. Prepare your Christmas elves!
As with every social media marketing campaign, reaching your target audience is just the first step in achieving your business goals. Christmas is a stressful time, and people don’t want to spend more time than necessary shopping and getting prepared. Making sure you and your staff offer impeccable customer service is therefore incredibly important. You need to ensure you’re responding to Facebook messages, Tweets and Instagram comments as quickly as possible, so your customers can rest assured their request is in good hands. Most importantly, don’t forget to spread festive cheer!