Facebook's new algorithm prioritises friends over brands, but this doesn't have to mean the death of your business's engagement.
This has been said a million times but it doesn't stop it being true; videos drive higher engagement.
If you aren't already posting video content you need to start asap. It may seem daunting but videos don't necessarily have to be complicated, or have a large budget to be effective.
Incorporating boomerangs and and live videos are easy ways to create video content, that don't necessarily have to cost a lot to produce. It's also worth making the most of user-generated content - encourage your followers to submit video content to you to increase engagement.
News Feeds are now prioritising friends rather than brands and as such it is now more important than ever to start t with your posts. Try asking questions at the end of your post to encourage users to respond and start conversations.
Reacts, comments and shares are important to increase your reach as Facebook users will be more likely to see your content if a friend has interacted with it. Engaging users with calls to action is a great way to improve your brand visibility.
Although encouraging people to interact with your content is good, it is important to stay away from "spammy" posts. Facebook are cracking down on "engagement bait". Avoid asking your audience directly to comment, tag or share as Facebook will deem these as spammy and demote the post in your News Feed.
You are your best advocate
Employee advocate programmes can be an easy way to improve your brand's visibility. Users are more likely to see content that has been shared by friends, so encouraging employees to interact with content that you are posting with their personal accounts can increase your organic reach.