Facebook: audience building 101

Facebook: audience building 101

With Facebook's algorithm change, organic posts by businesses are less prioritised.

One of the best ways to overcome the algorithm is to start using paid promotions on Facebook. However when you're spending money to get your posts in front of people, you want to be sure that it's worth it. Here's our top tips on how to target your Facebook promotions to ensure you're getting the best results for your money.

Know Your Audience

Understanding your customer is the first step to creating a good audience. If your customers were just one fictional person, what would they be like?

  • Where do they live?
  • What do they do for a living?
  • What are their interests?
  • How old are they?

Once you have an ideal person in mind, you can start creating your target audience. Once you've done that, it can sometimes be useful to branch out and think of other types of people who might be interested in your content. You can then target different types of content to different audience personas.

Be Creative

Facebook has some very specific options for their audiences. This means you can be extremely targeted. You can in theory (and in practice) layer your specific options until you are reaching only single individual. This means no matter how niche your business or product, you can find a tailored audience. You just have to think outside the box.

Find Inspiration from your Competitors

Imitation is the sincerest form of flattery. You can add your competitors to your list of interests, putting your ads in front of people who currently like or interact with brands that are similar to yours. This is especially beneficial if you’re offering a special deal or offer.

If the specifics of social media seems a little overwhelming, don't forget that we're here to help you out. Talk to us at Bigg today for more information.


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