In today's fast-paced environment, everybody is in a rush.
No one has the time or the patience to spend hours on social media, and certainly not to read a lengthy description of your product, how it works, and why they should buy it. Instead, people are drawn to short, engaging posts which give them the information they need quickly - especially videos. In fact, as much as one-third of internet activity is spent watching video. If you haven't already used video in your marketing campaign, there's no better time to start!
There are many benefits to using video marketing, but it's cost effectiveness is undoubtedly one of the most important. Of course, creating Facebook or Twitter adverts to boost your posts will cost you money, but simply uploading content to YouTube is completely free. By using the right hashtags or even by asking your followers to share your content, you can also market your videos quickly and organically!
Watching a short video clip is much easier - and probably more enjoyable - than reading an in-depth analysis of a product. This is especially true for video content viewed on phones, which 50% is. There’s a reason why television advertisements are videos, and not just reams of text printed on a screen! The same logic applies when it comes to online video marketing; interactive content is much more likely to capture people's attention, and can bypass typical restrictions such as Twitte's 140-character limit.
As video marketing grows in popularity, social media platforms are making it even easier for businesses to analyse the effectiveness of their campaign. Video retention, video engagement, clicks on your video, and comparisons to previous campaigns are just a few of the metrics you have access to through Facebook Insights alone. Analysing and learning from such metrics is key to any successful social media campaign, especially when it comes to video. For instance, although you may have over 1000 views, if 90% of those views were only 5 seconds long it's time to reevaluate your content.
Video is also incredibly versatile, and can be shared on a variety of platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google+. Above all, it also makes a fantastic addition to any website landing page; if consumers are sceptical about buying a product, watching a demonstration is a great way to build their trust and convince them to make a purchase. In fact, studies have shown that adding a product video to your landing page can increase conversions by up to 80%.
There are many reasons to experiment with YouTube advertising, so it's time to get creative! Just remember - if you would like any assistance with your marketing campaign, we have the professional knowhow to help you succeed. Contact Bigg today.