Love them or hate them, the Kardashians understand social media. All five of the Kardashian-Jenner sisters are in the top 25 most followed Instagram accounts. As they celebrate the ten year anniversary of 'Keeping up with the Kardashians' and their empire continues to flourish it’s time to ask, what can we learn from their social media marketing?
Don't be overly promotional
The Kardashians have lasted while various other reality TV stars and social media influencers have faded away and this is due to the quality of their social media content. They consistently post a blend of personal and promotional posts; viewing their followers as fans rather than just customers. Their promotional posts are still in keeping with the Kardashian aesthetic in order to avoid cheapening the Kardashian brand. Your business can learn from the Kardashian-Jenner branding by ensuring you set clear brand guidelines for all of your social media posts. You should also upkeep a steady stream of engaging, enjoyable and informative content that isn't sales focused.
Successful partnerships make your business stronger
To quote Kim Kardashian 'we are a ride or die family.' The Kardashian-Jenner sisters are a force to be reckoned with on social media because they act as a unit. They each play a role in promoting each other’s products and social media profiles. Businesses can learn from this by forming relationships with other companies, organisations and influencers who will be able to promote your business on social media. This will open your brand up to a whole new audience and a sea of business opportunities.
Build a cross-platform narrative
The Kardashians have a unique talent for building a compelling narrative that their loyal fans can follow on television, Twitter, Instagram, Facebook and Snapchat. You'll find that both important and intimate moments and events in their lives are posted across all of their social media platforms at different times. Audiences like to consume content in different ways and this process allows their message to reach a wide spectrum of people. However, it also keeps their followers engaged with their narrative for longer. If a follower views a Kylie Jenner Snapchat story of a photoshoot taking place that day, they'll know to check Instagram for the polished final results later on. Your business can easily follow this process for your own products, services and events and maintain an engaged social media following across multiple platforms.