How important is PPC management?

How important is PPC management?

When it comes to directing traffic to your website, relying on your SEO campaign alone just won’t be enough to yield the kind of results your business wants. Although a strong campaign is often cited as one of the most important digital investments a company can make, underestimating the benefits of pay-per-click advertising means that you’re unlikely to make the most of your marketing efforts.
Here are just a few reasons why you can’t afford to ignore pay-per-click advertising any longer:

PPC is cost effective

Perhaps one of the most convincing reasons for focusing on your PPC efforts is that it can be a very cost-effective way of directing traffic. Like the name suggests, pay-per-click advertising only charges you when someone actively clicks on your post. This has a number of benefits in comparison to other forms of advertising, such as social media marketing, where you pay a set fee regardless of how many people your post reaches. In addition, once you’ve analysed how effectively you are targeting your audience you can refine your adverts to spend even less on unqualified leads and to increase your ROI.

Reap the rewards immediately

If you’re looking to collect data immediately, PPC advertising is the way forward. Whereas SEO campaigns are long-term investments, with good results taking months or even years to yield, PPC advertisements can appear alongside top search results almost instantly. This is particularly useful for businesses needing to share information quickly, such as promotions or discounts. Not only can you start directing traffic right away, but you can also use the feedback from your adverts to optimise your future campaigns - all within a short space of time. This is also a great way to check the success of your website; if you’re directing a large amount of traffic to your site but seeing few conversions, it might be time to reevaluate your landing pages.

Attract targeted visitors

In order to make the most of your digital marketing efforts, you need to make sure that the right people are seeing your adverts. With pay-per-click advertising you can reach your audience through carefully selected keywords and phrases, and can even target people via their geographical location. This makes PPC particularly useful for tapping into “near me” searches and promoting local businesses to nearby customers. PPC is also one of the few channels that allows you to retarget people who visited your website but didn’t convert. By tracking the movements of unqualified leads you can create secondary adverts, perhaps with extra incentives, to encourage people back to your website.

PPC advertising is an effective way to increase your online visibility, and a useful way to evaluate a number of important metrics. By analysing the adverts with the most reach you can optimise your future campaigns and complement your SEO efforts, all within a relatively short amount of time.

Remember - if this seems like a time-consuming task, you can always hire us to do it for you. Get in touch today to see how Bigg can improve your digital marketing efforts.


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