How to make a social media plan

How to make a social media plan

1. Identify your social media goals and objectives

Setting out objectives and goals as to what you want to achieve from social media marketing is key when beginning your plan.

Your social media campaigns can be created around your objectives, allowing you to identify future success and failures. Here, you should determine how you will measure the success of a campaign. Your goals should be SMART (Specific, Measurable, Attainable, Relevant and Time-Bound). This way, you can distinguish your success and whether social media is influencing return on investments.

2. Conduct an SM Audit

Assess how your current social media is doing, which platforms are optimised and bringing you the most value.

Facebook is particularly intelligent when targeting specific target groups for advertising, so it’s worth gathering as much information as you can on the type of people that have or will engage best with your pages and on which platforms.

3. Create

You should now start to build and refine your social media accounts. If you don’t have any, it’s worth taking some time to get to grips with how they work. Examples of engaging content include images, videos, blog posts, infographics and industry news. Scheduling platforms are great for posting content once you’re up and running, and can save you that all important business time.

Ensure your content aligns with your objectives to achieve maximum outcome. Each platform you invest in should help you to achieve one or more of your goals.

4. Be inspired

Look to your industry for inspiration. Industry leaders will have spent time and money analysing the market to create their content. Consider methods in which you can distinguish yourself from these competitors to appeal to your audience on aspects they might be missing. You can also look to your audience for inspiration on language style, habits, interests and what they might share online.

It's a good opportunity to get to know your target groups, as this will influence factors such as post times, content and which platforms to promote or advertise.

5. Create content plans

Content plans should include strategies for creating engaging content as well as a calendar for scheduling. This plan should include a calendar of what you aim to post, how often, and how you will promote the content.

6. Analyse and adjust

Lastly, analyse your social media success by examining your campaigns, clicks, reach and engagement.

Your social media plan can be adjusted based on these analytics, so it's important to look at which posts worked best and which didn't, in order to modify accordingly.

With a Facebook business page, 'insights' tells you how far a post has reached, the engagement and even the times your audience is most responsive.

Social media is constantly changing and your goals will be too. Your target groups are likely to see hundreds of different brands’ adverts in one day, so it’s important to change and develop your social media plan accordingly and allow it to grow with your business!

If you'd like to talk to Bigg about how we can help your social media strategy, get in touch today.


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