Instagram is certainly a platform not to be missed by businesses, with more than 200 million users visiting business profiles every day.
If you feel like your Instagram strategy isn't working as well as you hoped, read on for our 5 top tips for revamping your gram.
1) Quality Imagery
High-quality photos not only look great for business but are more eye catching to the user. Make sure the content you put out is something that you would stop and look at. There's nothing worse than a blurry image!
2) Share more compelling content
Make sure the content you display is captivating to your target audience. Research what your target audience likes, who they follow and what they best respond to on social media. Not only should your photos be relevant to your business and the audience, they should be interesting, engaging and captivating.
3) Revamp your captions
Make sure it’s not just the pictures that are doing the talking. Captions are key in engaging audiences, whether you’re asking a question, informing them about what’s in the image or creating a witty one liner. Emojis are a great way to add character to your voice, and using relevant hashtags (or creating your own!) can make your content more visible to potential audiences.
4) Make use of Instagram stories
Instagram's 'stories' feature was introduced in 2017 and has since changed the way people engage with brands and individuals on the platform. Whether you use the 'live' feature to show people behind the scenes, or get them to answer a question using the poll button - stories are a fantastic tool that should be taken advantage of.
You can now store your stories on the highlights feature of your profile - meaning your content is captured and stored for your audience to look back on.
5) Invest in good quality editing apps
Instead of relying on your average Instagram filter, apps such as VSCO can be great for editing your images.
Need help improving your social strategy? Speak to Bigg.