Pinterest found its success amongst the cute, the charming and the beautiful.
Whether that's social influencers or the businesses themselves. If you're selling something visual, or creatively interesting, your business should probably be on this social media platform. Here's why!
Sharing is caring
Pinterest is perfect for sharing (or ‘pinning’) content. Although all social media channels tend to encourage the sharing of posts, images or videos, Pinterest has really nailed this concept. Businesses can add the 'Pin It' button to their website to encourage sharing and users can install a browser extension allowing them to quickly pin images from anywhere on the web. In terms of marketing this means that quality content posted on Pinterest has a better chance of spreading organically to more people - ultimately increasing exposure and creating value.
People use Pinterest to get inspired. Whereas a lot of social media is more about keeping in touch with friends, sharing your personal images or amusing content, Pinterest is much more heavily focussed on people making purchasing decisions - or at least moving in that direction. Pinterest users want to find and share new ideas, which suggests that they’re more open to investigating a new brand, concept, or product. One recent study showed that 43% of people preferred to associate with retailers and brands over Pinterest; in comparison, only 24% preferred to do so on Facebook.
It's free to use
Pinterest does have the option of posting promoted content, but if you're on a tight budget then you don't need to be shelling out cash to the platform. With the right amount of time and attention your content will appear in followers' timelines without you having to spend a penny. This is a nice antidote to platforms such as Facebook and Instagram who are now heavily deprioritising the organic content for businesses in order to encourage them to spend more money.
Pinterest's analytics is a pretty powerful tool. Without invading users' privacy too much, Pinterest is able to work out what your audience is interested in. This will allow you to communicate with them strategically in a way that is valuable both to you, and to them.
If you're business is more heavily used by women, Pinterest is a powerful tool to have on your side. Even if your customer base is a fairly even split, you may want to use Pinterest to communicate with the female portion of your audience.
So, is Pinterest right for your business? If you're marketing something visual, interactive or beautiful to a target audience of mostly women, then yes. If not, then quite possibly still yes anyway.
If you'd like to talk about how Pinterest can work for your business, get in touch with the Bigg experts today!