SEO is important to businesses who want to direct traffic to their website. Search engines can capture keywords from your website which make it increasingly accessible for users to visit, giving you competitive advantage.
Measurement is key in understanding how successful your efforts are and analysing what works to get the maximum out of your campaigns.
Do you measure your SEO Campaigns? Now’s the time to start!
We’ve put together 5 techniques that can be used to measure the success of your SEO.
1) Keyword Rankings
Keyword rankings can help determine if you’re using the right keywords for your business compared to your competitors. These can help you measure specifically the terms you are trying to rank for. If none of your blog posts are being ranked for the keywords you are targeting; you should think about trying less competitive words. If they are increasing in rankings over time, it means your SEO plans are on track.
2) Increase in Traffic
By using analytic programmes such as Google Analytics, you can measure the success of your SEO efforts dependent on when you started. If you’re seeing an increase, your SEO keywords should be directing traffic to your website. You may also want to consider analysing bounce rates, time spent on pages and sources of traffic to quantify your campaign and help you better understand how well your SEO plan is working.
3) Number of page views directed from search engines
Traffic directed from search engines to your pages is essential in measuring an SEO campaign. Keywords are not useful if they cannot direct traffic to the website Organic searches help identify which search engines your audience accessed the pages from. Pages receiving traffic from search engines means that they are being kept in their indexes. As you introduce more to your website, these numbers should increase as more pages from your website earn their way into search engine results.
Once you’ve analysed this, you can then understand in the future if any changes become apparent, where the traffic is losing its SEO efforts and from which engine.
Engagements indicate whether your audience is engaging with your brand and if your content is catering to their needs. This includes comments and shares. By measuring this you can gauge what areas are engaging better with the audience and how you might be best altering your strategy.
Calculating return on investment is paramount to understanding how valuable your campaign is to your business. As SEO is a long-term strategy, it’s important to analyse the success regularly.
By quantifying your SEO campaigns, you can ensure that you’re making the most of the information available to you to help understand what works and doesn’t for the audience.
By doing so, you can form tactical actions as a result. SEO is a long-term investment therefore applying maximum effort into measuring and analysing your campaigns is key.