Trying to sell on social? This could be the issue

Trying to sell on social? This could be the issue

Most agencies will tell you that there are thousands of potential customers just waiting for you on social media, all there interacting and talking throughout the day and all you need to do is be there. Wrong!

Yes, there are potentially thousands of new customers for you on social media channels but no more than your average city center, football stadium, music festival or even traffic jam. That doesn't mean you should stand in these places shouting about your product just as it doesn't mean go and clog up everyone's feeds with your sales pitch.

If you want to make social media really work for your business then you're going to have to make friends and that takes time.

Unless you're of the size of Coca Cola or Virgin Media with millions to spend on brand awareness, people only really buy from people. On top of that, people only really buy from people they like or people their friends like and social media is no different.

Take Twitter for example, if you're a Twitter user then the chances are you'll be following more people that you will businesses. These people either represent a business with their profile or they are their own business. People like people, they want to hear what people have to say and are more likely to take action from a person.

Putting it another way, how many businesses would you follow if all their content, or in fact the majority of their content was trying to just sell you something? Social feeds are not advertising channels, if you want to advertise then use the social advertising networks.

All too often, through some of the social communities I run, a new person signs up and says "If anyone needs help with their accounting let me know, we're doing a special this month", or something similar. Would you enter a bar, see someone you know with their workmates, walk on over and say this sort of thing? No, of course not, so why do so many people think it's acceptable on social media.

To make social media work from a buisness point of view have conversations, reply to posts, interact with people, reshare content and most of all, put across your expertise. Becoming the goto expert in a group or valued member of a community will do much more for you, your reputation and your business than spouting the latest offer.

Try it, you might even enjoy yourself!

MORE POSTS

We’ve been busy building our new website...

Bigg news - We’ve been hard at work building our shiny new website! It’s essential for any business to ke...
What Makes Bristol Great - Autumn

We've reached Autumn! The evenings are finally drawing in closer, Halloween merchandise are on full displ...
Millennials explain - What is 'Gen Z yel...

We could hardly believe our screens when we saw it, but reportedly 'gen Z yellow' is here to replace 'mil...
What makes Bristol great - Vegan Bedmins...

One of the things we LOVE about Bristol is the diversity of food available here! For some of the Bigg tea...
Get in touch
How Bigg could your business grow?
You'll never get lost in a sea of emails or a web of chatbots. Give us a few details and we'll be in touch with you to talk all things superhero (or digital marketing, your choice).
Our Office
GET DIRECTION
Let's Talk
call us