What social media trends can we expect from 2018?

What social media trends can we expect from 2018?

We can't deny it any longer - 2018 is just around the corner! We may not have reached Christmas just yet (the countdown is still on!), but we're already thinking about the new year and what it has to offer.

Will we get a day off for the Royal Wedding? Will Incredibles 2 be as good as the first? Perhaps most importantly, what social media trends can we expect from 2018?

1) Video will still rule

Video sharing has surged in popularity this year, and it isn't difficult to see why. Social media users are no longer interested in reading dense articles and scrolling through long Facebook updates. They want quick snapshots of information, and what better way to deliver than by engaging and well-thought out video content? Video is sure to keep its popularity in 2018, especially with Facebook's automatic subtitling function doing so well this year.

2) Move over millennials...

...2018 is all about Generation Z. Gen Z users (aka people who have been using the Internet since they were old enough to hold an iPhone), are likely to become the biggest new target audience for company advertisements in the new year. Companies such as Snapchat and Instagram have already mastered their post-millennial marketing with creative features such as Stories and geofilters, allowing people to alternate between uploading the perfect selfie and sharing less "staged" snapshots of their lives. Businesses will need to understand their Gen Z audience if they want to keep up in 2018.

Boohoo got it spot on this year when they revealed Gemma Collins to be the face of their latest collection with a video inspired by the most popular Gemma-themed memes circulating social media at that time. They said the ad was all about "embracing her most viral moments and fun loving nature," something which resonates well with today's meme-loving generation.


3) Big changes to influencer marketing

2017 was a big year for influencer marketing, and we don't think it'll slow down anytime soon. It will, however, see some big changes. With so many celebrities promoting many of the same products time and time again, consumer trust in influencer marketing began to dwindle towards the end of 2017. Instagram have recently introduced a "Paid Partnership" tag to sponsored posts to regain some of this trust, but companies will need to dig deeper if they want to win over their target audiences. Instead of employing household names to promote their products, we predict that companies will choose non-celebrity influencers with a large following of loyal fans to promote their products in 2018.

Here are just 3 of the biggest social media trends we think we'll see in 2018, but we're expecting to see many, many more. If staying up to date with the unpredictable world of social media seems a little overwhelming, don't forget that we're here to help you out. Talk to us at Bigg today for more information.


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