Ever considered how your business might benefit from a blog?
Blogs are often overlooked as many businesses don't see the importance of investing time in one. However, when they're executed well blogs can be a useful platform for a number of different reasons.
Here, we give you 5 reasons why you should get typing right away!
1) It's a great way to give your customers relevant, up to date information on your industry.
Without bombarding your audience with regular news updates which may be ignored, your blog post speaks for the business. Whether it's industry news, company updates, or just a general round-up on relevant information- your customers can access an easy-to-use platform and connect to your brand. It also opens up a two way conversation with customers and industry peers, which is all good news for your business!
2) Search engines love it.
Blogs work excellently for your SEO efforts. Search engines will pick up valuable content through relevant keywords associated with your industry, making it easier for audiences to find your business platform.
3) It serves as a portfolio.
Whatever the purpose of your business, a blog is a useful channel to show potential customers or clients what you can do. It's a good indicator that you know what you're talking about, prompting a trusting relationship between you and your audience.
4) It provides an opportunity for your audience to get to know you.
Blogs are the perfect place to introduce the face behind a business, tell or show them a story for them to understand more about your company and how it works so you're able to give readers a glimpse of your company culture and services from 'behind the scenes'.
5) Blogs are accessible, any time.
Once you write a blog post, it becomes accessible to your audience at all times. Whether they were searching for a keyword or wanting to find a service like the one you provide, your blog posts will be available to people around the world which can drive traffic and enquiries.
Think you could do benefit from a blog? Talk to Bigg.