The UK has rolled out new consumer protection laws, like the Digital Markets, Competition and Consumers Act (DMCCA), that are reshaping how brands and agencies operate online. And while it might be easy to pass off these changes as simple bureaucratic tweaks, the reality is that they’re a wake-up call to rethink how we treat audiences, collect data and present our products or services. 

Recent research has shown that 75% of companies are now taking a multi-channel approach to marketing, but why? And how can you leverage this trend? Keep reading to find out everything you need to know about how to get started with multi-channel attribution. 

At Bigg, we believe that truly effective digital marketing services aren’t just about visibility, they’re about understanding the consumer on a deeper level and adapting accordingly. Every click, purchase, and interaction a consumer has with a brand is influenced by psychological processes. From cognitive biases to emotional triggers, consumer behaviour is shaped by a complex set of factors that determine their responses to marketing efforts.

It’s no secret that the way people search for things online is changing fast; in fact, for 74% of consumers, traditional text-based keyword searches are inefficient at helping them find the right products online. Instead of typing out long-winded keywords and hoping for the best, more and more users are turning to visual search.

As a leading marketing agency in Bristol, we at Bigg know how essential it is to stay ahead of the curve. With the digital landscape evolving at lightning speed, 2025 is shaping up to be a transformative year for businesses. Whether you’re planning your next SEO marketing strategy or taking a new approach to a digital campaign, understanding the upcoming trends will help you stay competitive next year.

The holiday season is more than just a time for mulled wine and mince pies – it’s also a showcase for some of the most creative and memorable marketing campaigns. Over the years, brands have gone all out with storytelling, emotional appeal, and a touch of festive sparkle to captivate audiences.

Creating ad copy that converts is both an art and a science. Your words need to grab attention, resonate with your audience and inspire action - all within a limited space. Whether you’re crafting social media ads, Google display ads or email campaigns, effective copywriting can be the difference between a scroll-by and a click-through. Let’s break down the key ingredients for crafting ad copy that delivers results.

In the competitive digital landscape, getting visitors to your website is only half the battle; you must also turn these visitors into leads, customers and followers. Fortunately, this is where conversion rate optimization (CRO) comes in.

It’s safe to say that 2024 has been another landmark year for the climate crisis, with record-breaking temperatures, persistent natural disasters and other forms of extreme weather all being symptomatic of an environment in decline. As the problem mounts, life on Earth will continue to adapt with it – from how nations obtain resources to how communities are built and, more pertinently, how businesses operate.

If you’re in the world of digital marketing, you probably already know how important SEO is for making your website rank higher on search engines. But let’s be honest: link building can get a bit complicated. Do you focus on deep links? Do you aim for authority sites? What’s the magic formula? Well, at Bigg, we’re here to tell you about a lesser-known but highly effective tactic that often flies under the radar: shallow links. Not familiar? Don’t worry, we’ve got you covered.

You don’t need to manage a seasonal brand to run a seasonal marketing campaign. With 75% of shoppers actively seeking out promotions and offers during holiday shopping periods, there are countless opportunities for your business to engage consumers and boost your revenue through seasonality.

Almost all modern consumers research a product or service online, and 4 in 5 UK consumers make online purchases. Just as a well-maintained physical storefront can attract customers, a fresh, engaging website can keep visitors interested and drive conversions. 

The digital marketing industry is growing more and more competitive by the year, and as a result it’s likely that your business is consistently looking for ways to give your content marketing strategy that extra edge to stand out from the competition.

Standing out online isn’t just a nice-to-have anymore – it’s a necessity. With so many businesses vying for attention, how can yours rise above the noise? One powerful strategy is leveraging both rich and featured snippets. These tools not only enhance your visibility on search engines but also drive more traffic to your site.

We all love a good social media scroll, but recently, you’ve likely noticed that you can’t get further than a few posts without stumbling across a paid shopping ad or a piece of sponsored content.

Any digital marketer knows all too well that these days, it’s not enough to simply build a website and wait for visitors to come to you. In order to successfully attract the attention of your audience and bring in new customers, you must first offer them valuable, engaging content.

Understanding customer segmentation is essential for crafting marketing materials that truly resonate. In an age where personalised communication trumps all, knowing the distinct needs and preferences of your audience can significantly enhance your campaign’s impact.

Many businesses, of all sizes and natures, face the challenge of effectively reaching their audience while managing resources efficiently. Outsourcing your digital marketing isn’t just about offloading tasks; it’s about leveraging the specialised expertise and strategic insights needed to drive growth and achieve sustainable success. Here are just a few reasons why outsourcing your digital marketing needs can be a transformative step for your business.

Here at Bigg, we’re always excited to work with a new client – not only do we enjoy the prospect of utilising our expertise to show them what we can do, but we also appreciate that they’re putting their trust into our efforts and capabilities.

Worried that your marketing campaign is beginning to feel stale? It may be time to help it evolve into an effective strategy once more. With paid advertising and automated features becoming steadily more popular, learning about your audience doesn’t need to be rocket science.