Email marketing remains one of the most cost-effective ways to communicate with customers, but even the best-managed email lists suffer from subscriber inactivity over time. While it’s natural for some level of attrition to occur, neglecting dormant subscribers can harm your sender reputation, lower your open rates, and ultimately reduce ROI.

As a business owner, your primary focus is on growth and innovation, not on repetitive tasks like manually sending out emails. Email marketing, while essential, shouldn’t consume your valuable time.

The typical modern inbox is overcrowded with promotional emails, newsletters, and other brand communications. So, if you want to set yourself apart from the competition, you need to be able to cut through the clutter and show consumers that you’ve got something meaningful to offer. One effective way to do that is by mastering the art of email personalisation.

Years go by and the digital marketing landscape continues to evolve, but email marketing remains a stalwart of successful online campaigns. According to the DMA (Direct Marketing Association), as of 2023 email has an average ROI (return on investment) of 42:1 in the UK, which means that businesses can expect an average return of £42 for every £1 spent on their email marketing strategy.