As an estate agent, your website is one of the most important assets for generating awareness of the properties you have available to buy or let.

For business owners and marketers alike, the Cost Per Acquisition (CPA) metric is a crucial indicator of how your campaign is performing.

Carefully built Google ad campaigns are one of the very best methods you have for generating leads.

There’s no doubt that client-side tracking can help to deliver relevant and targeted content to specific audiences, with cookies and site tags invaluable for the modern advertiser.