If you’re a business owner looking to improve your visibility in your region, then local SEO is your new best friend. Local SEO is all about making sure that your business appears in local search results when potential customers are looking for your products or services nearby. Whether you run a cafe, plumbing business or a boutique clothing shop, getting local SEO right can mean the difference between being invisible online and becoming the go-to choice for clients in your area. 

The way people search for information is changing rapidly, and businesses must evolve to remain visible. Artificial intelligence (AI) is playing a growing role in online search, with nearly 45% of the U.S. population now using generative AI tools to find information. This trend extends globally, with AI-driven search adoption increasing across various regions and industries.

Voice search is changing the way we find information online; instead of typing out searches, more and more people are simply asking their smart devices questions – whether it’s Alexa, Siri or Google Assistant. This shift in how we search is shaking up SEO in a big way.

The study of logic and meaning in linguistics is known as semantics; it’s how we know that all of the terms we mentioned above are linked by their definition. Semantics not only helps us understand how language works as a whole, but you may be surprised to learn it’s also important for SEO. 

It’s safe to say that last year was one of the biggest years of change in SEO history, and it looks as though 2024 will be following suit. Because of this, SEO proficiency is more important for businesses than ever before. Not only does it play a critical role in driving organic traffic to your site, but it also helps you to cultivate a strong, unique digital presence for your organisation. 

Getting your business noticed online is no easy task, especially if your industry is heavily saturated with competition. However, we’ll let you in on a little secret: your competitors can actually be the key to your success if you let them! Want to know how it all works? Keep reading to discover the value of SEO competitor analysis.

A site migration on paper can seem like a great business move; acting as a fresh start and an ideal opportunity to rebrand or grow your business. But it can also come with some dangers, such as a drop in visibility and site authority.

For those looking to finetune the user experience of their website and gain an advantage within the most prominent search engine rankings, Google Core Web Vitals can shine a light on where you may be going wrong. Necessary to not only consider but master in your own time, these user experience metrics can be tracked within every page present on a website, therefore if a particular page isn’t garnering the clicks you desire, adjustments can easily be made. 

As you probably know, Search Engine Optimisation is a minefield and probably the most subjective form of marketing, yet the benefits, when you get it right, can literally transform a business.

Search Engine Optimisation is a crucial aspect of digital marketing to help businesses increase their online visibility, reach more customers, and drive more traffic to their websites. However, SEO is a constantly evolving field, and it’s essential to regularly monitor and track the performance of your website to make data-driven improvements.

Google Lighthouse is one of a few go-to tools we use to understand a number of website factors important in ensuring a site has the best chance of ranking well in the search engines.

Optimising your blog for search engines is a great way to get your content noticed and to make your website visible to wider audiences.

Search engine optimisation trends are forever changing. Keeping up to date with the latest trends, algorithms and best practises is integral for success when it comes to climbing SERPs.

As an estate agent, your website is one of the most important assets for generating awareness of the properties you have available to buy or let.