For those looking to finetune the user experience of their website and gain an advantage within the most prominent search engine rankings, Google Core Web Vitals can shine a light on where you may be going wrong. Necessary to not only consider but master in your own time, these user experience metrics can be tracked within every page present on a website, therefore if a particular page isn’t garnering the clicks you desire, adjustments can easily be made. 

As many as 86% of shoppers regularly switch between multiple different channels at once while shopping. Some may place an online order when shopping in a physical store, while others will explore a brand’s social media channels whilst also browsing their online store.

Facebook, Instagram, TikTok, Vine, Reddit, Tumblr. The list of social media platforms goes on and on, offering helpful websites and apps that allow for the creation and sharing of information. Some, like Facebook, have stood the test of time and remain popular to this day. Others, such as Vine, had their moment in the sun before fading out of the cultural zeitgeist.

Establishing brand awareness within different markets can really set you apart from competitors. Be it a growing reputation within one particular demographic, or successfully targeting a location-specific audience – identifying relevant groups and honing in on their interests is increasingly important.

Put simply, AI is a form of technology that enables computer systems to carry out tasks that would usually rely on human intelligence. We are now using artificial intelligence in so many avenues, from automated driving to natural language processing. Common occurrences of AI are; speech recognition, visual perception or decision-making. 

Constructing an effective ad campaign may well be the difference between a disappointing product launch or a successful marketing initiative, with plenty of platforms, providers and techniques to consider. Though this may be overwhelming at first, nobody said that managing a budget would be easy – though Google’s new Performance Max campaign options are here to try and simplify the process for all involved. 

Email marketing campaigns are a great way to reach your customers and keep them engaged with your brand. Whether you’re launching a new product, promoting a sale, or just sharing information, email marketing is an effective way to stay in touch with your customers. So, let’s explore the steps to create an effective email marketing campaign and some top tips to increase the number of people opening the email.

In today’s digital age, it’s not enough to just have a website and a social media presence. To stand out in a crowded market, businesses must produce high-quality and engaging content that grabs their target audience’s attention. But, coming up with fresh content ideas for marketing a business online can be a daunting task. To help you overcome this challenge, we’ve compiled a list of tips and tricks for generating creative content ideas that we use on a daily basis.

In today’s competitive business environment, it’s no secret that customer reviews play an essential role in driving success. They help build trust, attract new customers, and provide valuable feedback that can improve a business. So let’s delve deeper into the importance of asking customers for reviews, the role of social proof in businesses, and when the best time to ask for a review is.

Marketing during a recession can be a challenge for businesses, but it is also an opportunity to stand out and grow. Despite the negativity surrounding recessions, they are not always as bad as the media claims. Businesses that put in the extra marketing effort can see the benefits and come out on top. So let’s cover strategies for marketing a business during a recession and why it is important to do so.

Apple has recently announced its new Ad Network, a platform that allows marketers to reach customers across Apple’s ecosystem of devices, including iPhones, iPads, Macs, Apple Watches, and Apple TVs. The new ad network aims to provide marketers with a more effective way to reach their target audience and create personalised experiences.

Dedicated landing pages are a crucial aspect of any effective website as they serve as a focused entry point for specific campaigns, products, or services. When it comes to advertising and organic rankings, dedicated landing pages offer several benefits that can greatly enhance the overall performance and impact of a website.

Newsjacking is a marketing strategy that involves taking advantage of breaking news or current events to promote a brand, product, or service. The goal is to quickly leverage the attention that a news story is receiving and associate your brand with it, potentially increasing brand awareness, engagement, and conversions.

Content is at the heart of every form of digital marketing and yet many businesses struggle with not only what to write, but how to write it, and so we’ve polled the team of content writers at Bigg to compile our top 10 best practices for writing content that will help to engage your target audience and keep them coming back for more.

Setting goals is an essential part of creating a successful marketing plan. Think that’s obvious? You might be surprised just how many businesses we talk with understand they need marketing but only because they’ve been told they do or because everyone else is doing it.

Microsoft Ads, formerly known as Bing Ads, is a sometimes underrated advertising platform that offers a number of unique benefits for businesses of all sizes and industries. While Google Ads is the dominant player in the search engine advertising market, Microsoft Ads offers a number of advantages that make it a valuable addition to any digital marketing strategy.

A content strategy is an essential aspect of digital marketing as it helps to guide the creation, publication, and management of content across various channels. One key aspect of a content strategy is identifying where the reader is in the sales cycle. This is important because it helps to ensure that the content is tailored to the reader’s needs and preferences, and that it is delivered at the right time.

As you probably know, Search Engine Optimisation is a minefield and probably the most subjective form of marketing, yet the benefits, when you get it right, can literally transform a business.

Images play a crucial role in a company’s marketing efforts. They can be used to capture attention, convey a message, and create an emotional connection with the audience. In today’s digital age, where attention spans are short and competition is fierce, having high-quality images is more important than ever.

ChatGPT is a powerful language model developed by OpenAI that can generate human-like text. However, as with any technology, there are certain pitfalls that users should be aware of when using it.