If you’re interested in driving success from your marketing campaign, our performance updates are sure to inspire you this month. We’ve got so much to share, even after VanBroker joined us in just early December! Dive into our Bigg performance update below to learn more about how a results-driven approach to digital marketing can make a difference. 

The typical modern inbox is overcrowded with promotional emails, newsletters, and other brand communications. So, if you want to set yourself apart from the competition, you need to be able to cut through the clutter and show consumers that you’ve got something meaningful to offer. One effective way to do that is by mastering the art of email personalisation.

From Gen Z and millennials to Generation X and even baby boomers, a large majority of individuals across all generations will have a presence on at least one social media platform. Whether they use Facebook, LinkedIn, Instagram or any other of the wide range of platforms, there’s no denying that social media is a defining characteristic of the modern landscape.

Can you imagine a Christmas where you see over a 100% increase in conversions and purchases on your website? What about a 170% return on ad spend? Charles Owen didn’t have to, as this is exactly what happened for them over the 2023 Christmas period thanks to our efforts here at Bigg.

Whether you’ve been in the digital marketing sphere for a while or have recently joined this bustling world, you’ll know that it is an ever-changing industry. 

Years go by and the digital marketing landscape continues to evolve, but email marketing remains a stalwart of successful online campaigns. According to the DMA (Direct Marketing Association), as of 2023 email has an average ROI (return on investment) of 42:1 in the UK, which means that businesses can expect an average return of £42 for every £1 spent on their email marketing strategy. 

Our efforts here at Bigg provide visible results for many of our clients in the automotive industry, with The Car Buying Group being just one example. We continue to achieve remarkable results for them, generating over 16,000 enquiries and achieving 57% year-on-year growth.

Here at Bigg, we’re taking the time to reflect on how things have been going for us recently and look forward to what’s in store for the rest of 2024. We’ve welcomed some new team members recently, while also acquiring new clients we look forward to working with in the coming months.

In the ever changing world of digital marketing, pay-per-click (PPC) continues to be a crucial component when it comes to enhancing our online presence. As we move into 2024, we could be preparing for a change in the world of PPC advertising. 

It’s safe to say that last year was one of the biggest years of change in SEO history, and it looks as though 2024 will be following suit. Because of this, SEO proficiency is more important for businesses than ever before. Not only does it play a critical role in driving organic traffic to your site, but it also helps you to cultivate a strong, unique digital presence for your organisation. 

Marketing your products or services to other businesses is no easy task. While we are all familiar with the experience of being marketed to as a consumer, which in theory gives us the knowledge to effectively market to other organisations, the reality is that selling to businesses (B2B) and consumers (B2C) are two very different processes. 

If you’re preparing to launch a new site or would even just like to improve your existing one, there’s no understating the importance of creating a solid website structure from the get-go. 

As you can see, the process is very rarely as simple as a prospective buyer immediately following up on their interest in a product or service; there are in fact several stages to navigate.

Are you putting a lot of effort into your website’s content, but aren’t reaping the benefits you thought you’d be seeing? Chances are you're not optimising it effectively.

In today’s fast-evolving digital commerce landscape, where connectivity and fulfilment have reached new heights, the e-commerce industry is booming. In this blog, we’ll summarise our key industry report insights, focusing on the future of e-commerce and its potential impact on your business.

Getting your business noticed online is no easy task, especially if your industry is heavily saturated with competition. However, we’ll let you in on a little secret: your competitors can actually be the key to your success if you let them! Want to know how it all works? Keep reading to discover the value of SEO competitor analysis.

A site migration on paper can seem like a great business move; acting as a fresh start and an ideal opportunity to rebrand or grow your business. But it can also come with some dangers, such as a drop in visibility and site authority.

If you run your own business, then you’ll have likely come across the terms ‘user experience’ and ‘customer experience’. However, the two are often used interchangeably, which can ultimately lead to missed opportunities when trying to optimise your website and services.

In this new age of the health and fitness industry, it’s important for businesses to be aware of what’s trending. Take a look at the top industry insights for 2023 below and how you can use them to your advantage.