We’re excited to be working with The Working Mums Club, an innovative business redefining how working parents – especially mothers – manage the daily balance between career and childcare.

The UK has rolled out new consumer protection laws, like the Digital Markets, Competition and Consumers Act (DMCCA), that are reshaping how brands and agencies operate online. And while it might be easy to pass off these changes as simple bureaucratic tweaks, the reality is that they’re a wake-up call to rethink how we treat audiences, collect data and present our products or services. 

It’s no secret that Google Ads has long been the go-to site for businesses looking to advertise online, and for good reason. With its extensive search network, granular targeting capabilities and high-intent traffic, it’s a powerhouse platform that has delivered incredible results for companies across practically every industry. 

Bluesky has been at the forefront of many social media professionals' minds in recent times. Positioned as a competitor of X (formerly known as Twitter), the open-source, text-based platform has seen rapid growth - in 2024, its user base skyrocketed from 2.89 million to 25.94 million. 

If you’re a business owner looking to improve your visibility in your region, then local SEO is your new best friend. Local SEO is all about making sure that your business appears in local search results when potential customers are looking for your products or services nearby. Whether you run a cafe, plumbing business or a boutique clothing shop, getting local SEO right can mean the difference between being invisible online and becoming the go-to choice for clients in your area. 

Many businesses utilise SEO, content marketing, and paid ads to drive traffic to their websites – but what happens when users arrive? If your web design isn’t up to scratch, they’ll leave before they even have a chance to engage with your business.

The way people search for information is changing rapidly, and businesses must evolve to remain visible. Artificial intelligence (AI) is playing a growing role in online search, with nearly 45% of the U.S. population now using generative AI tools to find information. This trend extends globally, with AI-driven search adoption increasing across various regions and industries.

Recent research has shown that 75% of companies are now taking a multi-channel approach to marketing, but why? And how can you leverage this trend? Keep reading to find out everything you need to know about how to get started with multi-channel attribution. 

At Bigg, we believe that truly effective digital marketing services aren’t just about visibility, they’re about understanding the consumer on a deeper level and adapting accordingly. Every click, purchase, and interaction a consumer has with a brand is influenced by psychological processes. From cognitive biases to emotional triggers, consumer behaviour is shaped by a complex set of factors that determine their responses to marketing efforts.

Voice search is changing the way we find information online; instead of typing out searches, more and more people are simply asking their smart devices questions – whether it’s Alexa, Siri or Google Assistant. This shift in how we search is shaking up SEO in a big way.

As it’s often the first touchpoint for potential customers, content is one of the biggest cornerstones of a strong digital campaign. Be it reading blog posts, seeing social media posts or watching a video, a recent study found that 69% of consumers aged 18-24 were heavily influenced to make a purchase after viewing branded content online.

At Bigg, we’re all too aware that marketing trends evolve quickly, and staying ahead of the curve can be a challenge. One topic that deserves more attention in 2025 is dark social. It’s not just a buzzword – it’s a critical piece of the puzzle for understanding how people really engage with your content. If you’re not already thinking about dark social, you could be missing a golden opportunity to learn more about your audience and refine your digital campaigns accordingly.

Capturing a user’s attention online is challenging enough, but turning that initial interest into action is where the real work begins. Many potential customers browse, explore, and then leave without taking the next step. Retargeting ads are an effective way to reconnect with these users and gently guide them back towards engaging with your brand.

It’s no secret that the way people search for things online is changing fast; in fact, for 74% of consumers, traditional text-based keyword searches are inefficient at helping them find the right products online. Instead of typing out long-winded keywords and hoping for the best, more and more users are turning to visual search.

As a leading marketing agency in Bristol, we at Bigg know how essential it is to stay ahead of the curve. With the digital landscape evolving at lightning speed, 2025 is shaping up to be a transformative year for businesses. Whether you’re planning your next SEO marketing strategy or taking a new approach to a digital campaign, understanding the upcoming trends will help you stay competitive next year.

The holiday season is more than just a time for mulled wine and mince pies – it’s also a showcase for some of the most creative and memorable marketing campaigns. Over the years, brands have gone all out with storytelling, emotional appeal, and a touch of festive sparkle to captivate audiences.

Email marketing remains one of the most cost-effective ways to communicate with customers, but even the best-managed email lists suffer from subscriber inactivity over time. While it’s natural for some level of attrition to occur, neglecting dormant subscribers can harm your sender reputation, lower your open rates, and ultimately reduce ROI.

Creating ad copy that converts is both an art and a science. Your words need to grab attention, resonate with your audience and inspire action - all within a limited space. Whether you’re crafting social media ads, Google display ads or email campaigns, effective copywriting can be the difference between a scroll-by and a click-through. Let’s break down the key ingredients for crafting ad copy that delivers results.

The study of logic and meaning in linguistics is known as semantics; it’s how we know that all of the terms we mentioned above are linked by their definition. Semantics not only helps us understand how language works as a whole, but you may be surprised to learn it’s also important for SEO. 

Social media allows brands to reach millions, engage with audiences, and build trust in ways that were unimaginable a decade ago. However, while it is an invaluable tool, it can also open up risks, especially when public opinion can shift in seconds due to viral posts, unexpected events, or misunderstandings. A single comment can trigger a full-blown crisis that quickly snowballs, damaging brand reputation and customer trust.