We’re excited to be working with The Working Mums Club, an innovative business redefining how working parents – especially mothers – manage the daily balance between career and childcare.
Coworking Meets Childcare: A Unique Business Model
The Working Mums Club (TWMC) offers a groundbreaking hybrid model that integrates professional coworking spaces with flexible, on-site childcare. Designed for career-focused mums aged 28–45 – many of whom are freelancers, entrepreneurs, or hybrid workers – TWMC provides a flexible, affordable alternative to traditional nursery setups or long-term childcare contracts.
With a strong focus on community, support and professional development, The Working Mums Club empowers mothers to be productive, stay connected, and feel confident in both their careers and parenting.
Our Campaign Focus: Laying the Digital Foundations
We’re delivering a three-month SEO and performance campaign to help TWMC improve their digital presence and support long-term growth. The project began with a full technical audit and will cover a range of strategic enhancements, including:
- Website speed optimisation to enhance usability
- Keyword research and analytics setup to track performance effectively
- On-page SEO improvements, such as optimised page titles, meta descriptions and H1s
- Technical updates, including schema markup and improved internal linking
- Content recommendations to guide future copy and blog content
A Phased Approach for Measurable Results
The campaign is structured over three months to ensure every aspect of the site is refined and optimised:
Month 1: Keyword strategy, performance tracking setup, and priority page optimisation
Month 2: Metadata and on-page improvements, plus performance reporting
Month 3: Internal linking, technical fixes, and schema implementation
While immediate visibility gains are not the primary goal, these changes will significantly improve TWMC’s site health and lay the groundwork for long-term traffic growth.
Supporting a Brand with Real Purpose
We’re proud to support The Working Mums Club and their mission to make flexible work and childcare more accessible. Their model is more than a convenience – it’s a lifeline for many mothers who want to pursue their careers without compromising on family life.
To learn more about what they offer, visit their website today or follow their journey on Instagram and LinkedIn.
Looking to Grow Your Digital Presence?
Whether you’re a purpose-driven start-up or an established brand ready to scale, our digital marketing services are designed to help your business unlock its full potential online.
Get in touch with our team to learn how Bigg can support your next stage of digital growth.
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