In the competitive digital landscape, getting visitors to your website is only half the battle; you must also turn these visitors into leads, customers and followers. Fortunately, this is where conversion rate optimization (CRO) comes in.

On the 22nd October, some of the Bigg team popped next door to Ashton Gate Stadium for the Bristol marketingSHOWCASE 2024, a brilliant gathering of digital marketing pros. The day was packed with useful insights, exciting tools and inspiring talks, leaving us buzzing with fresh ideas to bring back to the office. Here’s a quick round-up of our top takeaways from the day!

It’s safe to say that 2024 has been another landmark year for the climate crisis, with record-breaking temperatures, persistent natural disasters and other forms of extreme weather all being symptomatic of an environment in decline. As the problem mounts, life on Earth will continue to adapt with it – from how nations obtain resources to how communities are built and, more pertinently, how businesses operate.

Getting your website to rank highly on search engines is essential for visibility and success. One often overlooked yet impactful aspect of SEO is the URL structure, specifically the slug. At Bigg, we help businesses achieve top rankings by optimising every part of their SEO strategy, including crafting the perfect URL slug.

If you’re in the world of digital marketing, you probably already know how important SEO is for making your website rank higher on search engines. But let’s be honest: link building can get a bit complicated. Do you focus on deep links? Do you aim for authority sites? What’s the magic formula? Well, at Bigg, we’re here to tell you about a lesser-known but highly effective tactic that often flies under the radar: shallow links. Not familiar? Don’t worry, we’ve got you covered.

Social media has become an undeniable cornerstone of modern life. It’s where we connect with friends and family, stay informed about current events, and discover new products and services. But for many people with disabilities, engaging with social media content can be a frustrating and exclusionary experience.

You don’t need to manage a seasonal brand to run a seasonal marketing campaign. With 75% of shoppers actively seeking out promotions and offers during holiday shopping periods, there are countless opportunities for your business to engage consumers and boost your revenue through seasonality.

Almost all modern consumers research a product or service online, and 4 in 5 UK consumers make online purchases. Just as a well-maintained physical storefront can attract customers, a fresh, engaging website can keep visitors interested and drive conversions. 

The digital marketing industry is growing more and more competitive by the year, and as a result it’s likely that your business is consistently looking for ways to give your content marketing strategy that extra edge to stand out from the competition.

Standing out online isn’t just a nice-to-have anymore – it’s a necessity. With so many businesses vying for attention, how can yours rise above the noise? One powerful strategy is leveraging both rich and featured snippets. These tools not only enhance your visibility on search engines but also drive more traffic to your site.

We all love a good social media scroll, but recently, you’ve likely noticed that you can’t get further than a few posts without stumbling across a paid shopping ad or a piece of sponsored content.

Any digital marketer knows all too well that these days, it’s not enough to simply build a website and wait for visitors to come to you. In order to successfully attract the attention of your audience and bring in new customers, you must first offer them valuable, engaging content.

Understanding customer segmentation is essential for crafting marketing materials that truly resonate. In an age where personalised communication trumps all, knowing the distinct needs and preferences of your audience can significantly enhance your campaign’s impact.

Many businesses, of all sizes and natures, face the challenge of effectively reaching their audience while managing resources efficiently. Outsourcing your digital marketing isn’t just about offloading tasks; it’s about leveraging the specialised expertise and strategic insights needed to drive growth and achieve sustainable success. Here are just a few reasons why outsourcing your digital marketing needs can be a transformative step for your business.

Ever wondered what working at a busy digital marketing agency is actually like? We’ve got you covered! We caught up with a couple of members of the Bigg cohort to give you a sneak peek into how our teams work to achieve exceptional results for our clients. Let’s go! 

Here at Bigg, we’re always excited to work with a new client – not only do we enjoy the prospect of utilising our expertise to show them what we can do, but we also appreciate that they’re putting their trust into our efforts and capabilities.

Regency Laundry is a high end linen rental company that appeals to luxury brands, where we’ve been using targeted paid advertising strategies to improve visibility and boost client engagement rates. Our approach centres on utilising targeted keywords to reach a high end audience, where we’re already seeing exciting results - read on to find out more about our recent success.

Worried that your marketing campaign is beginning to feel stale? It may be time to help it evolve into an effective strategy once more. With paid advertising and automated features becoming steadily more popular, learning about your audience doesn’t need to be rocket science. 

LinkedIn, home to over a billion members worldwide, stands out as a key player for businesses aiming to up their marketing game. It’s not just a network; it’s a powerhouse for generating leads, with a vast majority of its members playing a role in business decisions and wielding twice the purchasing power of the typical online crowd.

As a business owner, your primary focus is on growth and innovation, not on repetitive tasks like manually sending out emails. Email marketing, while essential, shouldn’t consume your valuable time.