Ever wondered what working at a busy digital marketing agency is actually like? We’ve got you covered! We caught up with a couple of members of the Bigg cohort to give you a sneak peek into how our teams work to achieve exceptional results for our clients. Let’s go!
Iona | Content Executive
Iona joined Bigg as a content writer in September 2022 after completing her English & Creative Writing degree.
What does your job role involve?
As a Content Executive, my daily tasks can range greatly between creative aspects and strategic aspects. This could include writing blogs, articles, product descriptions or email copy, or optimising existing content in line with the best SEO practices to help improve a client’s organic rankings on SERPs.
I also frequently work on content audits for new clients, whereby we outline an intentional content strategy for their campaign ahead, taking into account their existing content, content their target audience are looking for and how they can differentiate themselves from competitors through the content they offer
Which marketing tools do you use?
One of the tools I use for informing my content writing is SEOQuake, which is used when optimising the content on a client’s website, as this provides us with information about the existing page title, meta description and header structure of a specific webpage. This then allows me to identify if and where each of these elements need to be improved and whether or not they are currently optimised for SEO.
What’s your area of specialism?
Because I studied English & Creative Writing at university, I’d say it’s the writing aspect of my role that I really excel at. Having strong written communication skills has certainly made it easier to write with marketing in mind, which I’ve no doubt improved upon since starting at Bigg and expanding my content marketing and SEO knowledge.
What marketing tips can you share?
Be patient and don’t underestimate your target audience! SEO takes time, so it can feel disheartening producing content when engagement is low, but it’s important to persevere and consistently produce intentional, valuable content that targets your customer pain points. People will come across your content eventually, and when they do you want to ensure it both engages them and offers them value, rather than wastes their time. And remember, tailor your content to your readers first and foremost, not the search engines!
What do you enjoy most about working at Bigg?
It’s an encouraging and friendly atmosphere to work in. Everyone is always happy to help where they can and it’s great to have so many talented and knowledgeable colleagues to learn from!
Emma | Senior SEO Executive
Having been with Bigg for just over two years, Emma is now a senior member of the SEO team.
What does your job role involve?
One of the perks of my job is that it can change day-to-day depending on client queries and priorities; I really enjoy having the flexibility to switch tasks regularly. One day I might be working on the technical and reporting aspects of SEO, while on others, I could be focusing on tailoring strategies and analysing campaign performance for specific client needs.
Are there any specific marketing tools you use?
We use several that help with auditing and crawling sites, such as Screaming Frog and SEMRush, which can help us identify technical problems with a website. We’ve also recently adopted NightWatch, which now provides us with even more data when tracking our client’s key search terms.
What’s your area of specialism?
My adopted role has been more of the technical side of SEO. Whilst the whole team has the opportunity to take on all aspects of SEO, I find myself drawn to the technical side because I enjoy the problem-solving involved.
Do you have any marketing tips?
SEO is an industry that is continuously shifting, and it’s important to keep up with these changes, so I would say make it a habit to stay informed about the latest updates, algorithm changes and trends in the SEO industry.
What do you enjoy about working at Bigg?
Aside from the variety of work we get to take on, I would definitely say the people! Even though all the teams work hard, it still remains a relaxed and fun work environment.
Grow Your Business With Our Expert Team
We hope you’ve enjoyed this inside look into life at Bigg. It’s safe to say that, as a team of industry experts offering holistic marketing services, working with us to devise your next digital campaign is a no brainer!
From well-crafted content writing to strategic paid ads, we take an innovative, results-driven approach to marketing that leverages visitor and conversion data to improve results and increase your profitability month after month.
Ready to uncover your biggest growth opportunities? Schedule a Strategy Call to learn more about our services.
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