Almost all modern consumers research a product or service online, and 4 in 5 UK consumers make online purchases. Just as a well-maintained physical storefront can attract customers, a fresh, engaging website can keep visitors interested and drive conversions.
Whether your website is just a bit outdated or you have evidence of it harming your business, a refresh can unlock a multitude of benefits in both the short and long term. Let’s explore five key reasons why investing in a website refresh might be the game-changer your business needs.
Enhance User Experience for Better Engagement
First impressions matter. Users form an opinion about a website in 0.05 seconds on average, and your website is often the first impression a potential customer has of your brand. It’s important to make those 0.05 seconds count with a positive user experience from the get-go.
A cluttered, outdated website that doesn’t give visitors what they need makes it more likely for them to bounce and search elsewhere. Research from Forbes Advisor supports this, finding that 61% of users expect to find what they’re looking for within five seconds of landing on a website. If they don’t, they will click off it. This just goes to show how important website usability and clarity is for users.
Boost Your SEO for Increased Visibility
SEO is crucial for driving organic traffic to your website. Search engines continuously update the algorithms, and a website refresh ensures your website adheres to the latest best practices. This includes optimising page loading speeds, improving mobile responsiveness, and incorporating relevant keywords throughout your website content.
If you partner with us, our team of SEO and content specialists will work their magic to ensure your website ranks higher in search results for relevant keywords. This improved visibility translates to more organic traffic, ultimately leading to more leads and sales.
Embrace the Mobile Revolution with Responsive Design
The way we access information has drastically changed in recent years. By the end of 2023, 54% percent of all web traffic came through mobile phones. Mobile browsing has now surpassed desktop usage, making a mobile-friendly website essential for reaching your target audience. A website refresh offers the perfect opportunity to ensure your website looks stunning and functions flawlessly across all devices, from desktop computers to tablets and smartphones.
At Bigg, we do this by utilising responsive design principles. This ensures your website automatically adjusts its layout and content based on the screen size, providing an optimal experience for every visitor, regardless of the device they use.
Showcase Your Brand Identity and Values
Your website is more than just a digital storefront; it’s a platform to showcase your brand identity and values. A website refresh allows you to align your website’s design and messaging with your current brand strategy. This can involve updating your website’s visual elements like your logo, colour scheme, and images, as well as refreshing your website content to reflect your brand voice and mission.
We will work closely with you to understand your brand personality and create a website that truly embodies your unique brand identity. This creates a stronger connection with your target audience and fosters brand loyalty.
Beat the Competition with Freshness and Innovation
The online landscape is competitive, so keeping your website fresh and innovative is key to standing out from the crowd. A dated website can make your business appear uninspired and lagging behind the times. Some users may even assume that you’re no longer trading, with some likening it to the digital equivalent of a “going out of business” sign in your window.
A website refresh shows your commitment to providing a modern and user-friendly experience. This can create a positive first impression and make your business appear much more professional, trustworthy and reliable.
Ready to Refresh Your Website?
If you’re ready to reap the benefits of a website refresh, Bigg is here to help! Our experienced and knowledgeable team will work collaboratively with you to create a website that reflects your brand, engages your audience, and drives results.
Contact Bigg today for a free consultation and discover how we can transform your website into a powerful growth engine for your business.
Comments are closed.