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GEO · Generative Engine Optimisation

AI  Search.

Generative engine optimisation that gets your business cited in AI search.

CLIENT WORK · HIDDEN GALLERY

The rise of AI search

The way people search is changing.

What we do

Generative engine optimisation (GEO) gets you cited in ChatGPT, Gemini, Perplexity and Google AI Overviews, built on the same SEO foundations that win you rankings. You may see it called AEO or AI search optimisation. The name varies, the goal and the work are the same.

Who it suits

We work with businesses that know buyers are starting their research in AI tools and want to be visible there before competitors are. From South West companies to national brands in competitive markets.

What you gain

Visibility where buyers now look first, and proof of it. You get content structured to be quoted, a brand AI tools describe consistently and correctly, and monthly tracking of your share of AI answers, so the work is accountable.

Sound familiar?

Problems we solve.

Invisible in AI answers.

When buyers ask AI who to use, your competitors get named and you don't. We structure your content and build the trusted mentions that get you into the shortlist AI gives.

You rank, but you're not quoted.

A page can rank well in Google and never get cited by AI. Usually the answer is buried, the sources are missing, or there's nothing quotable. We fix that, so your pages are easy to lift.

AI describes you wrong.

If your business is described inconsistently across the web, AI tools get you wrong. We make your name, services and credentials consistent everywhere, so models understand exactly who you are.

You can't see your AI visibility.

Most businesses have no idea whether they show up in AI search. We track your citation share across the major AI tools every month, so you can see it and improve it.

Want to discuss your business straight away?

Contact us

Our capabilities

What we deliver.

Everything that gets you found, quoted and recommended by AI, built on strong SEO. Open a service to see what's inside.

We restructure your pages so the answer is easy to find and easy to lift, with clear questions, direct answers and the specific figures AI models quote. Written for people first, built to be cited.

We make sure your business is described consistently across your site, your structured data, your Business Profile and third-party sources, so AI tools understand and trust exactly who you are.

Schema markup, clean heading hierarchy, crawlable rendering and an llms.txt AI crawler policy, so answer engines can read, understand and cite your pages.

AI models lean on the sources they trust. We earn mentions and coverage on relevant, high authority publications, building the third-party signals that make you a business AI recommends.

We track how often you're cited across ChatGPT, Gemini, Perplexity and Google AI Overviews, what those models say about you and how you compare to competitors, reported month on month.

Your first six months

From audit to AI visibility.

AI visibility is earned the same way rankings are, over time. Here's how we build it, and how we prove it's working.

Month 1

Discovery

  • AI visibility audit
  • Entity and competitor review
  • Content gap analysis

Your starting point

Baseline citation share across the major AI tools

Months 2–3

Structure

  • Answer-first content
  • Schema markup and llms.txt
  • Entity consistency across the web

Early signals

More pages eligible to be cited

Months 3–4

Build trust

  • Digital PR
  • Quality mentions
  • Sources AI models rely on

Building momentum

First citations and accurate descriptions

Months 5–6

Scale

  • Expanding answer content
  • New topics
  • Growing citation share

The payoff

More AI citations, more referral traffic, more enquiries

Our team

Meet the specialists.

Your strategy is built and delivered by the people doing the work. One senior point of contact, direct access to the team, and around 80% of our revenue from long-term clients.

Rene De Villiers

Rene De Villiers

Head of SEO

Rene leads Bigg's search offering and focuses on future-ready search, including how AI is reshaping how buyers find businesses.

LinkedIn
Aneesha Linton

Aneesha Linton

Content Lead

Aneesha leads the Content team, making sure answer-led content is clear, accurate and quotable.

LinkedIn
Jack Staples

Jack Staples

Delivery Coordinator

Jack keeps campaigns running on schedule, with reporting and project management.

LinkedIn
James Kedgley

James Kedgley

Senior Account Manager

James is the main point of contact for key clients, keeping work aligned to goals.

LinkedIn

Our pricing.

AI search optimisation is included in every Bigg SEO plan as standard, because the two work best together. There's no separate AI search product to buy, it's built into how we work, from £750 a month.

All prices are ex VAT.

Local

Small businesses targeting one town or region

From £750 /month

  • Local AI search visibility
  • Dedicated SEO specialist
  • Google Business Profile optimisation
  • Core service page improvements

Growth

Established businesses, ecommerce and multi-location brands

From £1,500 /month

  • AI visibility across your content programme
  • Ongoing technical SEO improvements
  • Content strategy and production
  • Monthly review calls

Competitive

National brands in competitive markets

From £3,500 /month

  • Advanced AI visibility strategy and tracking
  • Senior SEO strategist
  • Full Bigg team, including development and content
  • Monthly strategic reviews

Every plan includes

  • AI search optimisation
  • Dedicated account manager
  • Monthly reporting

6-month minimum term. 60 days' notice.

Common questions.

Generative Engine Optimisation (GEO) is optimising your site and digital presence so AI tools cite your business in their generated answers. Answer Engine Optimisation (AEO) describes the same goal. The industry uses both terms, and the work behind them is the same. We deliver it as one programme.

SEO wins clicks from search results. AI search wins mentions inside AI answers. A page can rank well and still never be cited. The two work together, which is why AI search optimisation is part of every Bigg SEO strategy.

ChatGPT, Gemini, Perplexity and Google AI Overviews, with tracking per platform. Model outputs vary between runs, so we report on citation share over time rather than one-off checks.

Citation share, the accuracy of how AI describes you, and referral traffic and enquiries from AI tools, reported every month.

Yes. AI search builds on strong SEO foundations rather than replacing them. The clarity, authority and structure that help you rank are the same ones that get you cited.

AI search optimisation is included in every SEO plan, from £750 a month. Your exact price is confirmed after a free audit.

Ready to be the answer AI gives?

Book a free 30-minute call. We'll show you where you stand in AI search today and where the biggest opportunities are.