On the 22nd October, some of the Bigg team popped next door to Ashton Gate Stadium for the Bristol marketingSHOWCASE 2024, a brilliant gathering of digital marketing pros. The day was packed with useful insights, exciting tools and inspiring talks, leaving us buzzing with fresh ideas to bring back to the office. Here’s a quick round-up of our top takeaways from the day!
Key Takeaways
Cutting-Edge Trends
The showcase highlighted some digital marketing trends that are revolutionising the industry. From AI-driven campaigns to the latest strategies in content marketing, it was clear that the industry is moving faster than ever.
At Bigg, we strive to be ahead of the curve when it comes to new trends and developments. These insights, including practical solutions for optimising AI and exploring cookie-less tracking methods, are exciting additions to our existing toolkit. We’re keen to implement these innovative approaches in upcoming campaigns, ensuring we stay on the leading edge for our clients.
Networking and Collaboration
The event proved invaluable for connecting with other marketing pros. It was a pleasure exchanging insights with fellow marketers and meeting new connections like Kelly McGregor, Natalie McColl, and Manpreet Singh. With so many talented individuals under one roof, the conversations sparked ideas for collaborations and partnerships, and we’re already looking forward to building on these discussions.
Standout Talks
The speaker sessions delivered thought-provoking discussions on current industry challenges and strategies:
Leadoo
Greg Landon’s session on the shifting landscape of website traffic was particularly timely. He addressed the complexities marketers face with AI-powered answers occupying prime search real estate, rising ad costs and the impending cookie-less future. Greg shared strategies for navigating these changes, such as leveraging user experience and engagement-focused content, which we’re excited to test out.
Bobble Digital
Manpreet Singh offered a refreshingly practical breakdown of SEO essentials, emphasising the need for a balanced approach across technical, content and off-page strategies. His advice reminded us of the importance of maintaining a long-term SEO vision while delivering short-term results for our clients.
Tony’s Chocolonely
This session offered a fascinating glimpse into how a mission-driven brand leverages marketing for social impact. The company’s dedication to ending cocoa industry exploitation was inspiring, underscoring how powerful storytelling can elevate brand purpose.
Sky Adsmart
Sky Adsmart’s targeted advertising platform caught our eye, with its capability to segment audiences by postcode, demographics and even shopping habits. With such specific targeting and clear conversion metrics, this could be an exciting avenue for us to explore for future campaigns.
After an inspiring day, we returned to the office full of ideas and feeling energised about the future. Huge thanks to marketingSHOWCASE and everyone we connected with – it was a fantastic experience!
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