Worried that your marketing campaign is beginning to feel stale? It may be time to help it evolve into an effective strategy once more. With paid advertising and automated features becoming steadily more popular, learning about your audience doesn’t need to be rocket science. 

In this article, we’ll guide you through scaling up your campaigns to reach an impactful and effective result. 

Setting Up a Campaign

Before you can scale your campaign, you’ll need to set up one to begin with. Not all campaigns can be scaled, depending on how you choose to set it up and execute it, so preparing your campaign to be scaled up from the get-go is essential.

Set Goals

Why are you starting a campaign and what is it that you would like to achieve? Setting goals before you begin is an excellent way to measure how well your strategy is working over time. It’s important to set realistic goals, that you feel as though you might be able to achieve with your thought-out campaign.

Adjusting Your Appearance

If you’re deciding to pour resources into scaling your campaign, it’s incredibly important to ensure that the site that any clicks may lead to looks professional and high-quality. Spending funds to attract an audience will simply be wasted if they remain unimpressed by your non-functional website. 

Make sure that during your campaign your website is something you and your team are proud of, rather than something you’d like to dust under the carpet.

Value Your Competitors

Every business will have its competitors, as a sign of a healthy and potentially successful company. It’s unlikely that you and your competitors will have identical tactics when it comes to advertising, so it can be beneficial to check in with other companies in your field to see what they might be doing to appeal to more customers, as well as analyse the apparent success of their attempts.

Know Your Audience

Through getting to know your audience, you can begin to learn what sort of advertising your customers are likely to respond well to, increasing the rate of clicks to your website. Understanding the platforms they are likely to use is also increasingly valuable, as it helps you balance your paid advertising in favour of the most used platforms. 

Data and analytics can be used to help you track this both before your campaign begins and during its progress, so never fear, changes can always be made to your strategy. 

Challenges You May Face

Life and business alike would never be without their difficulties. The best way to tackle a challenge is to remain a step ahead, preventing you from getting caught out by any problems. Similarly, arranging contingency plans can help you deal with an issue smoothly if it arrives, helping your campaign continue undisturbed otherwise.

Data Feedback

Monitoring feedback is an important part of any campaign, whether you choose to scale upwards or not. Data analytics will present you with guidance on how well your current tactics are doing, including whether paid advertising is successfully earning the clicks you need for an ROI. 

If this feedback isn’t necessarily promising, that’s no reason to pull your campaign entirely, it just may need some tweaking and shifting.

Keeping Ahead of Trends

In such a fast-paced world, trends can come and go quickly. Utilising what is currently popular on social media and other platforms can be a great way of keeping your content engaging and attracting more customers to your site, but keeping ahead is the real challenge. 

Planning content and executing its publication can take the time it takes for a trend to pass, so weigh up the likelihood of a trend staying around with the time and resources that it may take to create content.

Resources

Speaking of resources, these can also be a challenge within themselves. You’re unlikely to have the resources that a large conglomerate will have for its marketing campaign, so it’s important to understand that your campaign scaling needs to be appropriate to your specific business. 

A campaign is an investment, however, it’s important to make sure you can afford the cost of your goals and any adjustments that might be needed.

Keep Up with Technology

Another challenge can be keeping up with the advances in automated features for a website, which are designed to help both the business and the website user. Many consumers, for example, have come to expect AI chatbots on a website, created to help a user find out what they need to know about your business and products without requiring paid legwork on your side. 

On the other hand, some tools can make your employees’ jobs simpler when it comes to advertising, such as a way to schedule a social media post for a time when it will earn optimal views.

Prepare to Scale

Growing your campaign won’t always be a quick process, but it’s sure to be achievable. In this section, you’ll learn how to successfully scale your campaign by preparing for the process beforehand. Read on to learn more.

Utilising SEO Keywords

Increasing your content can be a great way to increase the scale of your campaign, particularly through utilising SEO keywords that make you more appealing to customers and search engines alike. Make sure you have plenty of relevant keywords researched and ready to go to be utilised when creating content throughout the campaign. 

Hiring More Employees

Increasing the effort put into your advertising campaign means increasing your staff. A dedicated team of persons that focus on improving the success of your campaign will surely help it grow, increasing your ROI. New employees will often have fresh ideas too, which can help to prevent your strategy from becoming stale and repetitive. 

Schedule Check-Ins

Remember those goals you had set for your campaign and its beginning? You will inevitably need time to discuss the challenges and results of these with your team, so ensure you can scale up the time you give to your campaign. By scheduling early on, you have a timeline that both you and your team can follow towards an improved and successful strategy. 

Fund the User Experience

Ever visited a heavily outdated website, with unusable buttons and content strictly written ten years ago? It’s a frustrating experience, leaving you unable to find the products you were originally looking for in the first place. Ensure this is not the case for your site visitors, by implementing useful tools that can help them navigate with ease.

Aside from user-friendliness, you need to keep your content updated and moving. Increase the amount of content you’re producing, for example, if you have seen success so far. This will also help a search engine recognise that your website is live, encouraging the search engine to rank your website higher in its search results. 

Choosing the Right Time to Scale

Once your campaign is in full swing, it’s time to start thinking about scaling up. Choosing the right time is paramount to its success, so read on for our tips for selecting the ideal occasion for an increase. 

The Current Success of Your Campaign

Before jumping into a fully scaled campaign, consider the current success of your strategy so far. Occasionally, a marketing technique that may have seemed helpful beforehand is failing you as the campaign progresses. Funds are precious, so make the most of the budget you have allocated for your campaign, instead of continuously funding a method that only provides you with disappointment.

If your campaign isn’t yielding worthwhile results, it may be beneficial to hold off on scaling upwards with the same techniques. Pouring more resources into a method that doesn’t work will not make it more effective, so often it’s better to invest those funds elsewhere. Instead of scaling up, try making adjustments and shifting your tactics to find something that works for you. 

Make Sure That You’re Equipped

In an unstable company, making large changes to any area can be costly and often leads to a worsened situation. If you’re choosing to upscale your business, ensure that you’re equipped to take on higher workloads or pay for new advertisements. 

There is no universal right stage for scaling, as all companies differ immensely, so it’s more about finding the right time for you and making sure it suits your current resources and needs simultaneously.

Reach Success with Bigg

Looking to create a campaign that returns on its investment? Our experts at Bigg are the team to help. With a range of services, we can help you make a noticeable impact using marketing campaigns and bespoke strategies, tailored to you and your team specifically.
See results and reach your goals with Bigg. Get in touch to start your journey to marketing success today.