If you’ve had your business blog for a long time it’s likely that a lot of your blog posts might be out of date, and therefore may not be adding value to your business any longer.
You might not want to delete the content because it helps your business to look more legitimate and shows that you’ve been working on your blog for a long time- so what do you do with the old blogs?
There are a few ways in which a blog might be useful to you as a business. An old blog can still be useful if it provides high-quality information to the reader, or it can be useful in driving traffic through its SEO.
Decide which content is still useful
Before deciding on which blogs to keep and which to delete, first decide on whether your blog has value. Evergreen topics might still be relevant to your readers, but others might now be out of date and no longer useful to the reader. For example, content that is written about technology that has since moved on.
Remember that blog content doesn’t just have to be in date to be beneficial to the reader. Content that is dated back a few years might simply be a well-written or informative blog and can still provide value to the reader. Blogs also help to drive organic traffic, and if a blog has helped drive conversions or increase website traffic- it’s probably a keeper.
Improve or repurpose
Once you’ve made your decision on whether a blog post is useful, the next step is to categorise your blogs depending on what you wish to do with them.
Blogs that are still relevant might just need editing to make them up-to-date with the times, or perhaps you can add in a new paragraph discussing the new service you offer if it is related to the blog topic.
Be sure to pay attention to your grammar and to make any corrections where relevant. Editing is also a great opportunity to improve any SEO relevant changes, such as new keywords, meta-descriptions, subheadings or URLs. Old blog posts can negatively affect your website SEO potential if they are outdated or of poor quality.
The more you can perfect your blog, the better chances there are of people reading the whole article and visiting other pages on your site.
Recycle your ideas
If your blog is particularly old, poorly written or no longer relevant, why not recycle your ideas?
Using the same themes or recycling a title is a great way to create compelling content, and this time around you can be sure to perfect your grammar and use the best SEO strategies too.
Reviewing your old blog posts is a great way to ensure that you’re getting the very best value out of each and every written piece.
Do you struggle to find the time in your busy working day to write well-researched content for your business blog?
At Bigg, our specialist team of Bristol-based writers are dedicated to writing high-quality, researched content specific to your business. Chat to us today about a content package for your business.