Regency Laundry is a high end linen rental company that appeals to luxury brands, where we’ve been using targeted paid advertising strategies to improve visibility and boost client engagement rates. Our approach centres on utilising targeted keywords to reach a high end audience, where we’re already seeing exciting results – read on to find out more about our recent success.

The Client

Since 1879, Regency Laundry has been providing a top quality laundry service across the South West. Their services are aimed particularly at luxury brands and establishments, including the very best hotels, spas and hospitality venues in the area. These clients require perfectly laundered linens and a personalised concierge service, where Regency Laundry is more than ready to provide this.

Working with high end venues, Regency Laundry strives to deliver superior quality standards with every order. Luxury establishments want only the best for their customers, meaning linen must be exquisitely clean and of a premium quality. Beyond this, the Regency Laundry team also prioritises exceptional communication at all levels, where every client receives a 5 star end-to-end service.

Our Experience

At Bigg, we have a wealth of experience working with commercial laundry clients, where we work with Johnsons Stalbridge Linen Services and their affiliate companies, including London Linen and South West Laundry. 

We write high quality blog content for these clients and provide research-backed search optimisation services across their sites. These efforts make a positive contribution to Johnson’s profitability and growth, where our data-backed approach is designed to produce consistent, measurable results. 

As such, our team has a thorough understanding of the laundry and linen hire industry, where we know how to target specific consumer groups and make our clients stand out from the crowd. As such, we’ve applied this expertise to our work with Regency Laundry, allowing us to see excellent results in the first months of our strategy.

Our Strategy

We’ve implemented a targeted paid advertising campaign with Regency Laundry, where our approach leveraged visitor and conversion data in order to increase profitability month after month. 

More specifically, our strategy involved utilising detailed keyword research to ensure that we’re reaching the right audience. This meant targeting luxury hotels, spas and hospitality venues with an existing linen requirement, in addition to tailoring our audience segment bidding strategy to fit this brief.

In addition to this, our team has worked to promote Regency Laundry’s Unique Selling Points, in order to make them stand out from other similar brands and competitors. As such, we’ve highlighted their commitment to sustainability, as well as the ethical sourcing of their linen.

Measurable Success

Our strategy has shown clear signs of success. We’ve only been running ads for Regency Laundry since January 2024, but for Month 2 of the Regency Laundry campaign our data illustrates that:

• The number of conversions increased by 141%
• The cost per conversion decreased by more than 50%

Feedback from our client also indicated that we’ve generated high-quality leads with our ad campaign, where we’ve reached the desired target audience with every click. 

This meant that the traffic directed to the Regency Laundry site was representative of their preferred client base, helping to boost conversions and business growth in a real way.

Choose Bigg For Your Business

If you’re in the laundry and linen hire business, then we’re the perfect choice for all your digital marketing needs. 

At Bigg, our approach to paid advertising is always backed by data, where we track everything we do in order to stay ahead of current trends and platform updates. Our ‘always learning’ ad campaigns are designed with flexibility in mind, where we’re continuously optimising our approach to ensure we’re achieving maximum conversion rates with every post.

Beyond the world of laundry our client-base is exceedingly broad, where we work with business leaders in technology, lifestyle and homeware. So whatever your area of expertise, we’re here to help.
Get in touch with us today to find out more about what we can do for your business.