Getting started with email marketing

Email marketing campaigns are a great way to reach your customers and keep them engaged with your brand. Whether you’re launching a new product, promoting a sale, or just sharing information, email marketing is an effective way to stay in touch with your customers. So, let’s explore the steps to create an effective email marketing campaign and some top tips to increase the number of people opening the email.

Step 1: Define your goal

The first step in creating an email marketing campaign is to define your goal. What do you want to achieve with this campaign? Do you want to increase sales, promote a new product, or simply provide information to your customers? Defining your goal will help you create an effective campaign that resonates with your customers.

Step 2: Build your email list

The next step is to build your email list. There are many ways to do this, including collecting email addresses from customers who make a purchase, offering a free resource in exchange for an email address, or simply asking customers to sign up for your newsletter. It’s important to make sure that you have permission to send emails to the people on your list, so be sure to follow all relevant laws and regulations.

Step 3: Choose your email marketing platform

Once you have your email list, you’ll need to choose an email marketing platform. There are many options available, including Mailchimp, Constant Contact, and Campaign Monitor. Look for a platform that offers the features you need, such as the ability to create beautiful email templates, automation tools, and detailed analytics.

Step 4: Create your email campaign

Now it’s time to create your email campaign. Start by choosing a template that reflects your brand and the message you want to convey. Keep your design simple and focused on your call-to-action. Make sure your email is easy to read and that the content is relevant to your customers.

Step 5: Write your email content

Once you have your design in place, it’s time to write your email content. Your email should be clear, concise, and to the point. Use a catchy subject line to entice your customers to open your email. Make sure your message is focused on your goal and that you provide value to your customers.

Step 6: Test and optimise

Before you send your email, it’s important to test and optimise it. Send a test email to yourself and a few colleagues to make sure everything looks and works as intended. Use A/B testing to experiment with different subject lines, designs, and content to see what resonates with your customers.

Top 5 tips for increasing the number of people opening your email

1. Craft a compelling subject line that is attention-grabbing and clearly communicates the content of the email.
2. Use a recognisable sender name and email address to build trust and familiarity with your audience.
3. Personalise the email by using the recipient’s name and other relevant information to make the email feel more relevant to them.
4. Keep the email content concise and to the point, with a clear call-to-action that encourages the recipient to engage with the email.
5. Optimise the email for different devices and email clients, and ensure it is visually appealing and easy to read with proper formatting, colours, and images.