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Bigg

The Car Buying Group
Case Study.

Sector: Automotive Services: Paid Advertising
CASE STUDY · THE CAR BUYING GROUP

Outrunning bigger budgets.

Up against the giants

Competing with We Buy Any Car, Motorway, Carwow and Cazoo on a fraction of their budgets.

Leads at scale

16,366 qualified leads generated at an average of £2.20 each.

Scaled with confidence

Spend grew where the data proved return, with performance up 57% year on year.

16,366

qualified leads generated

£2.20

average cost per lead

+57%

year-on-year growth

The brief

The challenge.

The Car Buying Group competes in the online car buying market against heavily funded names like We Buy Any Car, Motorway, Carwow and Cazoo, on a fraction of their budgets. They needed to punch above their weight, driving qualified leads at a cost that made commercial sense while building brand awareness against household names.

The Car Buying Group campaign

Our approach

What we did.

01

We launched carefully timed campaigns with low ad frequency, maximising reach without wearing audiences out, and leaned into seasonal demand windows.

02

We prospected new audiences using competitor interest signals, then layered in social remarketing to capture high-intent users already engaged with the brand.

03

We grew ad spend from £20,000 to £34,000 in November alone, a 70% increase, driven by data showing strong return. Gradual 10% increments kept performance stable as spend climbed.

The outcome

The results.

01

16,366 qualified leads.

Enough volume for a challenger brand to compete directly with the biggest names in the market.

02

£2.20 average cost per lead.

Leads delivered at a cost that made clear commercial sense and kept the campaign profitable as it scaled.

03

57% year-on-year growth.

Performance that improved on the previous year even as budgets grew.

What powered this

Services used.

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