Generating 16,366 qualified leads for an online car buyer.
Competing against We Buy Any Car, Motorway, Carwow and Cazoo, with a fraction of their budgets.
The Car Buying Group needed to punch above its weight against heavily funded rivals in the online car buying market. The goal: drive qualified leads at a cost that made commercial sense, while building brand awareness against household names.
A multi-platform strategy built around conversion efficiency.
Seasonal campaign planning
Launched carefully timed campaigns with low ad frequency to maximise reach without viewer fatigue, leaning into seasonal demand windows.
Audience diversification
Prospected new audiences using competitor interest signals, then layered in social remarketing to capture high-intent users already engaged with the brand.
Budget scaling
Grew ad spend from £20,000 to £34,000 in November alone, a 70% increase, driven by data showing strong return. Gradual 10% increments kept performance stable.
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