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        Charles Owen
      

Paid Advertising eCommerce

Turning Christmas into the best-performing season Charles Owen had ever seen.

CLIENT

Charles Owen

SECTOR

Equestrian

SERVICES

Paid Advertising

ENGAGEMENT

Seasonal campaign

[ THE CHALLENGE ]

A family-run British brand with 100+ years of heritage, competing for Christmas spend across equestrian and gift markets.

Charles Owen, makers of handcrafted riding helmets holding a Royal Warrant of Appointment, wanted to grow their peak-season revenue through social advertising. The challenge: reach new customers on Facebook and Instagram, drive them to purchase, and improve on a strong prior year.

[ WHAT WE DID ]

A creative-led, data-backed Christmas campaign across Facebook and Instagram.

01

Creative testing

Ran A/B tests across multiple audiences on both platforms, monitoring public reactions and comments to identify and double down on the highest-performing ad creative.

02

Seasonal content calendar

Built a product-focused calendar aligned to equestrian events, Christmas gifting, and seasonal buying behaviour, with gift guides and dynamic catalogue ads per audience segment.

03

Value optimisation

Promoted higher-value items to increase average purchase value, implemented dynamic product ads for retargeting, and planned expansion into TikTok for the following year.