Skip to content
Bigg

Crosstown Doughnuts
Case Study.

Sector: Food & Drink Services: Paid Advertising, Social Media
CASE STUDY · CROSSTOWN DOUGHNUTS

Engagement by the dozen.

Reach at scale

3.3 million impressions across London through 2025.

Content people engage with

930,000+ post engagements, with single posts topping 60,000.

Sales when it counts

A conversion-focused quarter grew purchases 317%.

3.3M+

impressions across 2025

930k+

post engagements

+317%

growth in purchases (Q1, quarter on quarter)

The brief

The challenge.

Crosstown Doughnuts is a premium London doughnut brand with a loyal in-store following. They wanted to build that into a bigger social presence: growing brand awareness across London, driving engagement with their content, and turning that interest into sales online and in store.

Crosstown Doughnuts members training

Our approach

What we did.

01

We ran a boosted Instagram strategy built around Crosstown's best content, putting budget behind the posts most likely to drive reach and interaction across London.

02

We aligned ads to seasonal moments and product launches, from Easter and Veganuary to the NYX collaboration and student season, refreshing creative regularly to keep engagement high and avoid fatigue.

03

We focused targeting on Instagram and the audiences most likely to respond, including a September student campaign, and continually optimised creative and spend against performance.

The outcome

The results.

01

Reach across London.

3.3 million impressions across 2025, keeping Crosstown in front of London audiences all year.

02

Content people actually engaged with.

More than 930,000 post engagements, with standout posts like “Take A Walk On The Wild Side” driving over 60,000 on their own.

03

Sales when the brief called for it.

In a conversion-focused quarter, the campaign grew purchases 317% and revenue 291% quarter on quarter, with adds to cart up 336%.

What powered this

Services used.

Our Services

More results like this

Related work.

Want results like these?

Tell us your goals and we'll build a strategy around them.

Get a tailored proposal