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Parkdean Resorts
Case Study.

Sector: Hospitality & Recruitment Services: Paid Ads, SEO
CASE STUDY · PARKDEAN RESORTS

Staffed for the season.

Recruitment that scales

Seasonal paid social that fills holiday-park roles when hiring demand peaks.

More applications, same budget

Click to Apply actions up 275% on the same spend.

Cheaper to hire

Cost per application down 70%.

+275%

more applications

-70%

cost per application

+400%

landing page views

The brief

The challenge.

Parkdean Resorts, one of the UK’s largest holiday park operators, needs to fill thousands of seasonal roles across its parks every year. They needed recruitment marketing that could drive high-quality job applications efficiently during peak hiring periods, backed by strong organic visibility for candidates searching for holiday jobs year-round.

A Parkdean Resorts holiday park

Our approach

What we did.

01

We ran Meta recruitment campaigns timed to peak hiring demand, with creative built to drive candidates to apply, mirroring a proven structure for fast, reliable launches.

02

We optimised the Parkdean Resorts Jobs site and content around the searches candidates actually use, from “parkdean jobs” to regional holiday-role terms.

03

We tracked applications, landing page views and cost per application, refining targeting and creative to drive cost down and volume up.

The outcome

The results.

01

275% more applications.

Click to Apply actions rose 275% during the seasonal campaign, on the same budget as before.

02

Cost per application down 70%.

Each application cost 70% less, making peak-season hiring far more efficient.

03

400% more landing page views.

Four times the traffic to the application pages, from candidates ready to apply.

04

Number one for candidate searches.

The jobs site ranks in position one for core terms like “parkdean jobs” and “parkdean careers”, plus top three for holiday roles across UK regions.

What powered this

Services used.

Our Services

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