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SF Nutrition
Case Study.

Sector: Health & Nutrition Services: Email Marketing
CASE STUDY · SF NUTRITION

A programme that delivers.

A consistent programme

177 email campaigns delivered over 18 months.

Emails people opened

An average open rate of around 23%, ahead of the ecommerce norm.

Built to keep subscribers

A full set of automated flows, from welcome to winback.

365k+

emails delivered

23%

average open rate

177

campaigns over 18 months

The brief

The challenge.

SF Nutrition, the supplement brand from Starks Fitness, had a growing subscriber base but needed email working as a consistent, reliable channel. The goal was to stay front of mind with customers, support product launches and promotions, and keep subscribers engaged across a busy calendar of campaigns.

SF Nutrition members training

Our approach

What we did.

01

We planned and delivered a steady calendar of email campaigns, from flavour-of-the-month and seasonal promotions to product launches and content, keeping SF Nutrition in front of its audience week after week.

02

We built a full set of Klaviyo automations, including welcome series, abandoned cart, winback and post-purchase flows, so the right message reached subscribers at the right moment without manual effort.

03

We managed the programme to keep deliverability high and spam complaints negligible, protecting the sender reputation that keeps emails landing in the inbox.

The outcome

The results.

01

A sustained programme.

177 campaigns delivered over 18 months, a consistent presence in subscribers' inboxes.

02

Strong engagement.

An average open rate of around 23% across the programme, ahead of typical ecommerce open rates at the time.

03

Clean, healthy delivery.

More than 365,000 emails delivered with just 9 spam complaints, a sign of a well-managed list and a strong sender reputation.

What powered this

Services used.

Our Services

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