Images play a crucial role in a company’s marketing efforts. They can be used to capture attention, convey a message, and create an emotional connection with the audience. In today’s digital age, where attention spans are short and competition is fierce, having high-quality images is more important than ever.
One of the biggest decisions a company has to make when it comes to images is whether to use stock images or hire a graphic designer. As an agency offering graphic design, you might think we’d always opt for the latter, but both options have their pros and cons, and the decision ultimately depends on the company’s goals, budget, and resources.
Stock images
If you don’t already know, stock images are pre-existing photographs and illustrations that can be licensed for use. They are widely available and can be found on websites such as Shutterstock, iStock, and Getty Images. The benefits of using stock images include their affordability and the fact that they are readily available. They can also save a lot of time and effort, as they don’t need to be created from scratch.
However, stock images have some downsides. They can be overused and can be found on many other websites. This can make a company’s marketing materials look generic and unoriginal. Additionally, stock images may not perfectly match a company’s branding or message.
Graphic designers
Graphic designers, on the other hand, can create custom images that are tailored to a company’s specific needs. They can create illustrations, graphics, and photos that are unique and consistent with a company’s branding and message. This can help a company stand out and create a stronger emotional connection with its audience.
Hiring a graphic designer can be more expensive than using stock images, but the investment can pay off in the long run. Custom images can be used across a variety of marketing materials, such as websites, social media, and print advertisements, giving a company a consistent and cohesive look.
Additionally, graphic designers can also be helpful in creating visual elements such as infographics, icons, and charts that help to convey complex information in an easily digestible format. A designer can be helpful in creating visual elements such as infographics, icons, and charts that help to convey complex information in an easily digestible format.
Summary
Images play a critical role in a company’s marketing efforts and it always amazes us how little some businesses value them. Whether to use stock images or hire a graphic designer obviously depends on a company’s goals, budget, and resources.
Stock images are affordable and readily available, but they can be generic and may not match a company’s branding or message. Graphic designers can create custom images that are tailored to a company’s specific needs and can help a company stand out and create a stronger emotional connection with its audience.
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