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Bigg

Goliath Tech
Case Study.

Sector: Construction & Foundations Services: Paid Ads, SEO, Web
CASE STUDY · GOLIATH TECH

Foundations first.

Local leads in the Cotswolds

134+ enquiries in a year from paid search, up 149% year on year.

Visible in local search

Ranking in position 2 for core terms like “screw piles cotswolds”.

Growing with the franchise

Results that led to a new website build and campaigns across the Midlands too.

134+

leads in 12 months

+149%

more leads year on year

2

regions and growing

The brief

The challenge.

Goliath Tech Cotswolds installs screw pile foundations across the Cotswolds. As a local franchise competing for high-value foundation work, they needed a steady pipeline of quality enquiries from homeowners, developers and contractors.

Goliath Tech Cotswolds van outside a Bristol office building

Our approach

What we did.

01

We built and managed Google Ads campaigns targeting high-intent local searches, from “screw piles” to “ground screw foundation cost”, using Performance Max alongside search to drive quote requests and calls.

02

We mapped the keywords that matter in the Cotswolds, optimised the core service pages, built an internal linking structure and published LLM-optimised content, so the site can be found in both Google and AI tools.

03

On the back of the Cotswolds results, the same franchise asked us to build the new Goliath Tech Midlands website, with paid campaigns launching across both regions.

The outcome

The results.

01

134+ leads in 12 months.

Quote requests, calls and emails from homeowners and contractors across the Cotswolds, from Swindon and Cheltenham to Stroud and Cirencester.

02

£162 average cost per lead.

Efficient acquisition for high-value foundation work, with Performance Max delivering leads as low as £92 each.

03

149% more leads year on year.

More than double the enquiries of the previous year as campaigns scaled and sharpened.

04

Ranking for the searches that win work.

Position 2 for “screw piles cotswolds” and the brand term, with search impressions up 223% year on year.

05

A relationship that expanded.

The results earned the trust to grow. We built the new Goliath Tech Midlands website for the same franchise, with campaigns launching across both regions.

What powered this

Services used.

Our Services

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