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Johnsons Stalbridge Linen
Case Study.

Sector: Hospitality & Commercial Laundry Services: Paid Ads, SEO, Social
CASE STUDY · JOHNSONS STALBRIDGE LINEN

Growth through the toughest years.

A partner through COVID

We kept Johnsons visible and winning business through the hardest years for hospitality.

Conversions at scale

6,157 conversions from paid search over four years.

Page one for the terms that matter

Ranking on page one for high-intent searches like “hotel laundry services”.

+19%

more conversions in 2023, same budget

6,157

conversions in four years

Page 1

for high-intent commercial terms

The brief

The challenge.

Johnsons Stalbridge Linen Services, established in 1975, supplies linen and laundry to the hospitality industry across the UK. When COVID shut down hotels and restaurants, demand collapsed and the recovery was slow and uncertain. Johnsons needed to stay visible, protect their pipeline and keep winning new contracts through the toughest years their sector had faced.

Johnsons Stalbridge Linen van outside a Bristol office building

Our approach

What we did.

01

We built and managed Google Ads campaigns targeting hotels, restaurants and venues with live linen requirements, promoting Johnsons’ sustainability and ethical sourcing to stand out in a cautious market.

02

We grew organic visibility across the commercial terms that bring new business, from hotel laundry services to industrial laundry, through on-page optimisation, content and technical work.

03

We fed conversion data back into the campaigns month after month, refining targeting and bidding to keep performance efficient as conditions shifted.

04

We manage Johnsons’ social media, with a focus on LinkedIn, building engagement among their existing employees and strengthening the brand from the inside out.

The outcome

The results.

01

Growth when the market was shrinking.

In 2023, as hospitality recovered, we grew paid conversions 19% on the same budget as the year before.

02

6,157 conversions over four years.

Quote enquiries, calls and emails from hospitality businesses across the UK, from London and Birmingham to Glasgow and Bristol.

03

Page one for high-intent search.

Strong organic rankings across commercial terms, with “industrial laundry service” climbing from position 52 to 5, and page-one positions for hotel laundry services, restaurant linen hire and more.

04

An engaged workforce on LinkedIn.

Engagement on LinkedIn rose 85% as our social media management brought employees closer to the brand.

05

A partnership built to last.

Nearly a decade working together across paid search, SEO, social and content.

What powered this

Services used.

Our Services

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