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Parker Baits
Case Study.

Sector: Ecommerce & Angling Services: Paid Advertising
CASE STUDY · PARKER BAITS

Reeling in the revenue.

Revenue at scale

£409,000 in paid social revenue across 2025.

Returns that beat the benchmark

An average ROAS of 19:1, against an industry benchmark of 4 to 6.

Strong in every season

Consistent returns through peak summer and the quieter winter alike.

£409k+

paid social revenue in 2025

19:1

average return on ad spend

5,500+

purchases in 2025

The brief

The challenge.

Parker Baits is a UK carp fishing bait brand selling direct to anglers online. In a seasonal and competitive ecommerce market, they needed paid social to drive sales efficiently, build the brand among fishing enthusiasts, and keep returns strong through both the peak summer season and the quieter winter months.

Parker Baits members training

Our approach

What we did.

01

We built and managed a full Meta Ads programme across prospecting, remarketing and seasonal campaigns, driving new customers and repeat purchases with a constant cycle of fresh creative.

02

We planned around the fishing calendar and key trading moments, from summer peak season to Black Friday and Christmas bundles, moving budget to where it delivered the strongest return.

03

We tested video, static and carousel formats and offers like first-order discounts and product bundles, then put budget behind the ads and audiences that converted best.

The outcome

The results.

01

£409,000 in revenue.

Paid social drove more than £409,000 in tracked revenue across 2025, from over 5,500 purchases.

02

An average ROAS of 19:1.

For every £1 spent, the campaign returned around £19, against an industry benchmark of 4 to 6. In the peak summer quarter, ROAS topped 26.

03

Strong through every season.

Even in the quietest winter quarter, ROAS stayed above 10, nearly double the benchmark, keeping sales flowing year-round.

What powered this

Services used.

Our Services

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