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Superhuman Sports
Case Study.

Sector: Sports & Events Services: Web Design, SEO
CASE STUDY · SUPERHUMAN SPORTS

From a standing start.

Pages that now convert

Three key event pages rebuilt for clarity, speed and sign-ups.

More of the right visitors

Organic users up 21%, with engaged sessions up 9%.

Attention that sticks

Average engagement time up from 7 seconds to 32.

+21%

increase in organic users

+9%

increase in engaged sessions

32s

average engagement time, up from 7s

The brief

The challenge.

Superhuman Sports runs mass-participation outdoor events across the South West. Their event pages weren't converting, with visitors arriving and leaving within seconds. The website needed to work harder: lower bounce rates, a better mobile experience, and clear conversion pathways to drive event sign-ups.

Superhuman Sports athletes training

Our approach

What we did.

01

We identified three high-potential pages, including the X Race Series, and assessed each for UX, load speed, copy clarity and conversion pathway quality.

02

We rewrote copy for clarity and conversion, improved the visual layout and mobile responsiveness, and built a dedicated sign-up page with internal linking.

03

We implemented SEO improvements across each page, with structured content, keyword-aligned headings and technical fixes to lift search visibility and time on page.

The outcome

The results.

01

21% more organic users.

More of the right people finding the events through search.

02

9% more engaged sessions.

Visitors arriving and staying to interact with the pages.

03

Engagement time up from 7 seconds to 32.

A clear sign the pages finally gave visitors a reason to stay and sign up.

What powered this

Services used.

Our Services

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