Turning event pages into a lead-generating engine for outdoor racing.
Event pages that weren't converting, visitors arriving and leaving within seconds.
Superhuman Sports runs mass-participation outdoor events across the South West of England. Their website needed to work harder, reducing bounce rates, improving mobile experience, and creating clear conversion pathways to drive event sign-ups.
Targeted page optimisation across three high-priority event pages.
Page audit & prioritisation
Identified three high-potential pages, including the X Race Series, and assessed each for UX, load speed, copy clarity, and conversion pathway quality.
Design & copy refinement
Rewrote copy for clarity and conversion, enhanced visual layout, improved mobile responsiveness, and created a dedicated sign-up page with internal linking.
SEO optimisation
Implemented SEO improvements across each page, structured content, keyword-aligned headings, and technical fixes to improve search visibility and time-on-page.
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