Work / The Working Mums Club
SEO Coworking

Building the SEO foundations for a business built around working parents.

The Working Mums Club nursery and play space
CLIENT
The Working Mums Club
SECTOR
Coworking & Childcare
SERVICES
SEO
ENGAGEMENT
3-month foundation
[ THE CHALLENGE ]

A new business, a new model, and a website that search engines didn't yet know existed.

The Working Mums Club offers coworking spaces with on-site childcare, a genuinely unique offer that needed to be findable by the right audience. Starting from scratch, the goal was to build a technical SEO foundation that would compound into organic visibility over time.

[ WHAT WE DID ]

A phased three-month SEO programme built for long-term compounding.

01

Technical audit & keyword strategy

Completed a full technical audit and built a keyword strategy around high-intent search terms, setting up accurate performance tracking from day one.

02

On-page optimisation

Rewrote metadata, H1s, and page copy across priority pages. Improved internal linking structure and implemented schema markup for local and business types.

03

Performance & authority

Resolved technical issues, improved site speed, and established a content recommendation plan to build topical authority in the coworking and childcare space.

A phased approach
Month 1
Keyword strategy, performance tracking setup, and priority page optimisation.
Month 2
Metadata and on-page improvements, plus performance reporting.
Month 3
Internal linking, technical fixes, and schema implementation.

Immediate visibility gains weren't the primary goal. These changes improve site health and lay the groundwork for long-term organic traffic growth.

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