Skip to content
Bigg

The Working Mums Club
Case Study.

Sector: Coworking & Childcare Services: SEO
CASE STUDY · THE WORKING MUMS CLUB

From foundation to front page.

Built for search from day one

A brand new business given a technical SEO foundation to grow on.

Ranked for the searches that matter

14 keywords in Google’s top 3, including number one for core terms.

Growing fast

Organic users up 508% year on year.

+508%

organic users year on year

14

keywords in Google’s top 3

#1

for core search terms

The brief

The challenge.

The Working Mums Club is a new business in Deptford, London, offering coworking spaces with on-site childcare. As a brand new website, it was invisible in search. They needed a technical SEO foundation that would build organic visibility over time and bring in the parents searching for exactly what they offer.

The Working Mums Club athletes training

Our approach

What we did.

01

We ran a full technical audit, built a keyword strategy around high-intent search terms, and set up accurate performance tracking from day one.

02

We optimised metadata, headings and page copy on priority pages, added local and business schema, and created content to build authority in coworking and childcare.

03

We improved internal linking and site health to distribute authority and help the site climb for competitive local terms.

The outcome

The results.

01

Organic users up 508%.

Year on year, organic traffic grew 508% as the SEO foundation took hold and the brand gained visibility.

02

14 keywords in Google’s top 3.

Including the number one spot for core terms like “nursery and coworking space” and “on-site nursery in coworking hub”.

03

Found by the right people.

Search clicks grew 784% year on year, bringing in parents searching for coworking and childcare in their area.

What powered this

Services used.

Our Services

More results like this

Related work.

Want results like these?

Tell us your goals and we'll build a strategy around them.

Get a tailored proposal