Search Engine Optimisation is a crucial aspect of digital marketing to help businesses increase their online visibility, reach more customers, and drive more traffic to their websites. However, SEO is a constantly evolving field, and it’s essential to regularly monitor and track the performance of your website to make data-driven improvements.
We’ve taken on many client campaigns over the years that have gone from smashing it to barely seeing any improvements and the most common reason has been the lack of tracking and strategy revision based on real data – some businesses just aren’t tracking even the basics.
So, in this guide, we’ll go over the various tools and techniques for tracking your website’s SEO performance and making data-driven improvements.
Web Analytics Tools
The first step in tracking your website’s SEO performance is to set up web analytics tools such as Google Analytics. These tools allow you to track various metrics such as website traffic, bounce rate, and conversion rate. By monitoring these metrics, you can identify areas of improvement, such as high bounce rates, and take action to address them. Additionally, you can use Google Analytics to track the performance of your website’s pages, track the behaviour of your visitors, and identify which pages are driving the most traffic to your website.
Search Console
Google Search Console is another essential tool for tracking your website’s performance. This tool allows you to track your website’s search engine rankings in Google, visibility, and the number of clicks your website is receiving. Additionally, it provides insights into the keywords that are driving traffic to your website, which can help you identify new opportunities for optimisation. It also alerts you of any issues with your website, such as crawling errors, which you can fix to improve your website’s visibility and ranking.
Keyword Tracking
Tracking the keywords that are driving traffic to your website is an essential aspect of SEO. Tools like SEMrush allow you to track your website’s keyword rankings and identify opportunities for optimisation. By monitoring your website’s keyword rankings, you can identify which phrases are driving the most traffic to your website and which keywords you need to optimise further. Additionally, you can use these tools to track the performance of your website’s pages and identify which pages are ranking well for specific keywords.
Competitor Analysis
Competitor analysis is a valuable technique for tracking your website’s SEO performance and identifying opportunities for improvement. By monitoring your competitors’ websites and their search engine rankings, you can identify areas where they are outperforming you and take action to address them.
Tracking your website’s SEO performance is crucial for making data-driven improvements. By monitoring various metrics such as website traffic, bounce rate, and conversion rate, you can identify areas of improvement and take action to address them. Additionally, by using tools like Google Analytics, Google Search Console, SEMrush you can track your website’s search engine rankings, visibility, keyword rankings, and competitors, which can provide valuable insights into your SEO performance and help you make data-driven improvements. Regular monitoring and tracking of your website’s SEO performance will help you stay ahead of the game.