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2023 e-Commerce Trends: Insights from Industry Report

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In today’s fast-evolving digital commerce landscape, where connectivity and fulfilment have reached new heights, the e-commerce industry is booming. In this blog, we’ll summarise our key industry report insights, focusing on the future of e-commerce and its potential impact on your business.

Key Insights for 2023

The UK currently holds the esteemed position of being the third-largest e-commerce market globally, and it’s estimated that British households will collectively spend a staggering £120 billion on e-commerce purchases in 2023. This doesn’t come as a surprise, given the surge in online shopping in recent years. With platforms like Google Shopping Ads, Instagram Ads and the emerging TikTok Shop, consumers can now enjoy a seamless and convenient shopping experience whether they’re at home or on the move. 

British households will collectively spend £120 billion on eCommerce purchases in 2023

Consumer eCommerce now accounts for 30% of the total retail market in the UK (up from 20% in 2020),

In the UK eCommerce market, the number of users is expected to amount to 59.2m users by 2027.

So, what does this mean for how you approach prospective customers?

2023 Commerce Trends to Consider

When creating a digital marketing strategy designed to improve your business’s online success, there are a couple of notable e-commerce developments for 2023 that you should bear in mind:

Enhanced Customer Experience

One notable trend is an increased focus on delivering an easy and enjoyable shopping experience. Research indicates that 64% of shoppers respond better to personalised experiences when shopping online. There are a range of ways you can enhance customer satisfaction, including appealing visuals, fast loading times, user-friendly navigation and informative long-form content. By embracing these strategies (and many more!), you stand a good chance of significantly boosting conversion rates.


Almost half  (49%) of consumers say they will likely become a repeat buyer after a personalised shopping experience with a retail brand.

Personalisation can include product recommendations, offers and discounts, tailored messages and a cohesive retail experience across multiple channels.

Businesses also report that consumers spend more (spending an average of 34% more) when they have a personalised experience.

Growth of m-Commerce and Social Media Sales

In 2022, mobiles accounted for a whopping 78% of all retail traffic in the UK and, as such, there is no denying the significance of mobile commerce (m-commerce) going forward. Thanks to branded shopping apps, high-speed data networks, and the allure of social shopping, it is now easier than ever for people to shop on the go using mobile devices. 

M-commerce retail sales forecast in the UK from 2019 to 2024

Social media sales are also projected to triple by 2025, increasing competition between brands that invest in social commerce content. Moreover, spending on social media ads worldwide surged by over 38% between 2020 and 2021, highlighting the potency of this channel.

Mobile devices share 80% of social media traffic. Furthermore, 79% of smartphone users have made a purchase using their mobile devices.

Already a multibillion-dollar industry, social media commerce sales are expected to triple by 2025, reaching $1.2 trillion.

On top of that, global social network users surged over the four billion mark in 2021 and are projected to reach almost six billion in 2027.
eCommerce businesses should take advantage of this trend, especially when 75% of users use social media platforms to research products.

Facebook is currently the most popular social network worldwide, currently boasting approximately 2.9 billion monthly active users.

Selling from social media channels is cost-effective and can be a great solution. Of organisations engaged in social selling, 61% report revenue growth.

Celebrating Our Campaigns

Let’s take a moment to celebrate some of our client success stories:

Ed & Sarna

Specialising in vintage sunglasses and eyewear, Ed & Sarna sought our help to boost organic traffic to their website. Our SEO and content teams collaborated to create and implement a comprehensive strategy that resulted in a remarkable 54% increase in organic traffic and a consistent year-on-year revenue growth of 8%.

Boosting organic traffic to Ed and Sarna website

Monty Wines

We also worked with Monty Wines, an independent organic wine seller looking to promote their wine subscription service through social media. Our social team executed an incredibly successful Instagram and Facebook campaign; in just three months, Monty Wines witnessed an astounding 53% increase in revenue compared to the previous year.

The Bigg Picture

Adopting a comprehensive, mobile-focused omnichannel marketing strategy can help to ensure that your brand stands out in the crowded digital marketplace. Whether you’re struggling to reach the right audiences, position your business as an authority in your field or even just secure ad space, Bigg is here to help. With our industry expertise and omnichannel approach, you’ll see first-hand how a well-crafted digital strategy can drive improvements in key metrics, including conversion rate, business growth and revenue.

From email and social media marketing to SEO and content services, we’ll employ a variety of strategies designed to engage both potential and existing customers effectively, taking the appropriate steps to ensure your business’s online success. Each team at Bigg comprises specialists in their field, which is why we’re confident we can position you as an expert in yours.

Your Digital Marketing Partner

If you’re looking to thrive in the e-commerce industry and would like to learn more about how a digital marketing strategy could help, don’t hesitate to get in touch with the Bigg team today. We’re always on hand to share our expertise and help you achieve the results you’re looking for!

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