Founded within Imperial College London, the Schistosomiasis Control Initiative (SCI), wanted to develop an awareness of their charity, which establishes health programmes in sub-Saharan Africa.

Through both social media and Google advertising, wider audiences were educated about parasitic worm infections and more people interested in donating to nonprofits were reached.

Through Google Advertising and SEO, Apply to Uni were able to elevate their website traffic by targeting keyword phrases related to common university queries. Additionally, to reach more students looking for advice for applying to University, social media was used as a platform for engagement where relatable memes were posted alongside educational material.

Membership organisation for professional bodies within science, Science Council, wanted to gain more registrations. Through LinkedIn Ads, professionals within the science sector were targeted using engaging copy and ad creatives. Google search and display ads also reached potential applicants with industry-specific keywords, achieving a 10.9% click-through rate over 12 months.