Winning digital strategies to grow travel and tourism businesses.
Online family holiday travel agent, Tripabrood, wanted to reach more young families to increase their holiday bookings for both UK and overseas destinations. Through both Facebook and Instagram Ad campaigns using family-focused, fun creatives and copy that enticed parents of young children to book a holiday, Tripabrood saw an increase in sales.
Aiming to reach more holiday goers looking for unique places to stay in Derbyshire, the holiday home agency Derbyshire Country Cottages ran an SEO campaign to elevate their organic traffic. By optimising their on-site content and implementing well-researched blogs that utilised keyword phrases that UK holiday goers might be searching for, they were able to exceed their goals.
By targeting location-specific keywords related to cycling holidays, Hooked on Cycling saw an increase in their organic website traffic, which helped them to rank higher in search results for cycling-related terms. As a result of their campaign, more leads that were interested in booking a cycling holiday across Europe were generated.